Dorm Pillows

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

58K

Growth, 90 days vs prior 90

+41.8%

Conversion, latest week

4.6%

Market size, estimated

$110Ka year

Peak month

July2.3× the quietest month

Top search term

bedsure pillows40K searches a year

Listings sell for $41.12 on average, from $26.19 to $63.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $41.12 that is $21K to $31K a year per listing.

Average price

$41.12inside the $15 to $100 sweet spot

Price range

$26.19–$63.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

500–750

Revenue per listing a year

$21K–$31K

Returns

2.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #148 within Bed Pillows & Positioners. It carries 8,775 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

23.1%

Average rank

#148in Bed Pillows & Positioners

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

8,775per listing

Listings tracked

6

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months