Is door window covering profitable to sell on Amazon United States?

The niche generates $292K/yr across 16 tracked products. 90-day search growth is +124.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the door window covering niche?

12 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in door window covering?

Top complaints mined from reviews: Suction, Smell, Adhesion/Stickiness. The return rate is 5.8% — above our launch gate.

When does demand for door window covering peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 3.8× the quietest.

What does it cost to enter the door window covering niche?

Listings span $7.54–$41.31; the average listing price is $25.20 (sweet spot $15–$100). The average incumbent carries 6,813 reviews — the moat a new listing must climb.

door window covering

Worth a look

Shows demand growing +124.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+124.8%

90-day search growth — must beat 0% to launch

Avg price

Incredible$25.20

avg listing price — sweet spot $15–$100

Price range

Great$7.54–$41.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$292K

$292K/yr · 234K searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,813.19

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Signals Trending High Returns

According to Flapen's Amazon United States niche tracking, door window covering is a $292K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 56/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

door window covering market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $252K–$315K; units × avg price
Conversion rate: 5.0%
Avg BSR: #194
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

14%

Amazon Basics53%
NIGHTON10%
Nite Shadez7%
SUN AWAY5%
Petaholic5%
DREAM ART5%
Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +124.8% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.8×

Open Trend

Top door window covering search terms

travel blackout curtains83K/yr +169.8%3.9% conv.
suction cup blackout curtains39K/yr +95.5%3.4% conv.
sleepout17K/yr +41.1%0.8% conv.
suction blackout curtains15K/yr +99.1%3.9% conv.
blackout curtains travel9K/yr +168.6%5.7% conv.
blackout curtains suction cup10K/yr +120.1%4.2% conv.
blackout travel curtains8K/yr +219.3%4.2% conv.
travel black out curtains6K/yr +301.7%3.9% conv.
suction cup blackout window cover6K/yr +318.1%2.1% conv.
black out travel curtains6K/yr +122.7%5.0% conv.

All search terms

Top door window covering products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Portable Blackout Curtain Shade with Suction Cups Noise Reducing Energy Saving 50 W x 78L Black 1-Pack

Amazon Basics$21.354.4★16,181 rev

Amazon Basics Portable Room Darkening Blackout Curtain Shade with Suction Cups Noise Reduction 50W x 78L Moon and Stars 1-Pack

Amazon Basics$20.224.4★16,181 rev

NIGHTON Portable Blackout Curtains 4060 Strong Hook and Loop Tape Strips with Adhesive Cuttable Blackout Window Cover 100% Black Out Material Blinds for Baby Nursery or Travel - Black

NIGHTON$18.574.3★2,529 rev

Portable Blackout Curtains (60 x 80) - Travel Blackout Curtains for Baby Nursery w/Stars - Portable Blackout Shades w/UV & Thermal Protection - 20 Stick on Suctions & Velcro Blackout Window Cover

Nite Shadez$36.544.5★211 rev

Amazon Basics Portable Energy Saving Noise Reducing Blackout Curtain Shade with Suction Cups Fits Windows 50W x 78L Black 2-Pack

Amazon Basics$41.314.4★16,181 rev

Newest

by launch date

Portable Blackout Curtains for Bedroom Easy Install No Drill Blackout Shades&Blinds for Indoor Windows with Upgraded Hook&Loop Tapes 100% Black Out Window Cover for Nursery/Travel/Dorm (42x60Black)

HEMRLY$16.36309 rev

1y ago

BKSAI 100% Blackout Curtains for Bedroom Magnetic Portable Blackout Shades for Travel Black Out Window Cover No Drill Cuttable for Bedroom Nursery Media Room RV 39x57 inch

BKSAI$18.062,772 rev

2y ago

Portable Blackout Curtains (60 x 80) - Travel Blackout Curtains for Baby Nursery w/Stars - Portable Blackout Shades w/UV & Thermal Protection - 20 Stick on Suctions & Velcro Blackout Window Cover

Nite Shadez$36.54211 rev

2y ago

Portable Blackout Curtains (40 x 57) Blackout Shades 100% Portable Blackout Blinds for Any Window with 15 Pair Hook & Loop Tabs Stick-on Temporary Blackout Shades for Baby/Travelers/Bedroom

SUSNID$7.541,937 rev

3y ago

Sumobaby 50x60 Portable Blackout Curtains Blinds for Windows with Hook & Loop Tapes 100% Blackout Window Shades Curtains Easy to Cut Fit for Bedroom Baby Room and TV Room (Black)

Sumobaby$17.821,775 rev

3y ago

What buyers say about door window covering

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation13%

“Fairly easy setup”

Ease Of Use10%

“Easy to use”

Quality-Overall8%

“It is good quality”

Value For Money7%

“Well worth it”

Sleep Quality6%

“making it helpful for sleep”

Efficiency5%

“Works very well”

Advertised Vs Actual Product5%

“IT WORKS AS DESCRIBED”

Weight Light4%

“Very light and easy to install”

Suction3%

“The suction cups work great”

Velcro Quality3%

“The velcro helped”

What buyers complain about

Suction14%

“Dont suction”

Smell13%

“Bad smell”

Adhesion/Stickiness8%

“Terrible adhesive”

Size-Overall6%

“Not the correct size I ordered”

Quality-Overall5%

“Garbage”

Functionality-Overall4%

“Wouldnt stay in windows”

Value For Money4%

“not a great value”

Heating4%

“It's about to be stupid hot for the next week or so”

Material Quality3%

“Its really cheap material”

Assembly/Installation2%

“was a pain installing”

Top return reasons

Size-Overall27%

Suction15%

Smell8%

Adhesion/Stickiness7%

Functionality-Overall6%

Material Quality6%