door sign
Worth a lookShows no brand lock-in (top 5 brands take 19% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Brand share
Incredible19%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$19.17avg listing price — sweet spot $15–$100
Price range
Great$4.02–$76.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay1,638.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$101K$101K/yr · 636K searches
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, door sign is a $101K/yr Amazon United States market (636K searches/yr). The top 5 brands hold 19% of demand. Demand peaks in May. Verdict: Worth a look — 53/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
door sign market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $77K–$96K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #783
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 97%
- Out of stock
- 3.0%
- Avg brand age
- 30 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
110 rising
Sellers
163
Top-5 brand share
19%
Top 20: 53%
Top-5 click share
18%
Top 20: 45%
Open market
78%
- RoseCraft4%
- Pinkpum4%
- ELEATTRUN4%
- Sungea3%
- Sattiyrch3%
- Nearly Natural3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.1×
Top door sign search terms
- door sign161K/yr
- front door decor outdoor entrance133K/yr
- door signs62K/yr
- door hanger sign41K/yr
- apartment door decor35K/yr
- outdoor entryway decor28K/yr
- front entrance decor18K/yr
- outdoor front door decor17K/yr
- door hanging decor24K/yr
- door hanger decor21K/yr
Top door sign products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Interchangeable Seasonal Welcome Sign Front Door Decoration Rustic Round Wood Wreaths Wall Hanging Outdoor Farmhouse Porch for Spring Summer Fall All Seasons Holiday Halloween Christmas.
RoseCraft$21.534.6★7,022 rev
Pinkpum 20 Eucalyptus Wreath for Front Door Porch Window - Green Decor for Home Farmhouse - Spring Summer Fall All Seasons
Pinkpum$20.154.4★6,028 rev
Lanterns Decorative Outdoor 2PCS Living Room Decor Lantern Black Metal Lantern Front Porch Decor Lanterns Decor Indoor with LED Candle Lanterns Decor No Glass for Indoor Outdoor (Small&Large 2Pcs)
ELEATTRUN$20.854.5★653 rev
Sungea Striped Outdoor Front Door Mat 24x51 Cotton Hand Woven Washable Black and Khaki Rug Runner Reversible Foldable Indoor Layered Front Door Rugs for Entryway/Farmhouse/Home Entrance
Sungea$19.674.5★688 rev
Nearly Natural 36 in Artificial Triple Ball Boxwood Topiary Tree with Pot
Nearly Natural$37.404.3★1,190 rev
Newest
by launch date
3D Welcome Sign for Front Door Rustic Round Wood Wreaths Wall Hanging Modern Farmhouse Decor House Warming Gifts New Home Porch Fence Decorations for Spring Summer Fall All Seasons Holiday Outdoor
Miwcff$19.96121 rev
Office Door Sign Black Rotating Status Door Sign with 6 Options - Do Not Disturb/Out of Office/In a Meeting/Come in Welcome/Working Remotely/Back Soon 6 Inch Round Privacy Signs (Black)
WATMTIN$7.1495 rev
OUTXE Suction Cup Wreath Hanger Upgraded Reef Hook for Front Door/Glass Window/Over Door Christmas/Thanksgiving/Halloween/July 4th/Easter/Valentine/Spring/Summer/Fall (Black 2-Pack)
OUTXE$10.66838 rev
Interchangeable Welcome Sign for Front Door with 4 Seasonal Wreaths 21 Changeable Icons Farmhouse Rustic Outdoor Welcome Signs Porch Spring Winter Fall Decorations for Home House Warming Gifts
OWUH$27.20236 rev
Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor
Othilic$24.39635 rev
Trending
90-day click momentumOthilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor
Othilic$24.394.3★
OUTXE Suction Cup Wreath Hanger Upgraded Reef Hook for Front Door/Glass Window/Over Door Christmas/Thanksgiving/Halloween/July 4th/Easter/Valentine/Spring/Summer/Fall (Black 2-Pack)
OUTXE$10.664.3★
Office Door Sign Black Rotating Status Door Sign with 6 Options - Do Not Disturb/Out of Office/In a Meeting/Come in Welcome/Working Remotely/Back Soon 6 Inch Round Privacy Signs (Black)
WATMTIN$7.144.5★
Office Door Signs 7 Options-Do Not Disturb Out of Office In a Meeting Working Remotely Please Knock Back Soon Come in Welcome Privacy Door Signs Available and Away for Conference Room & Meeting
EliteSign$14.594.7★
Jetec 3D Welcome Sign for Front Door 12 Inch Rustic Round Wood Wreaths with Artificial Leaves Farmhouse Porch for House Warming Gifts Home Front Door Decor for All Season(Classic Foliage Retro Style)
Jetec$13.934.7★
What buyers say about door sign
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality mat”
“Great buy”
“Better than I expected”
“Not too big or small”
“Beautiful Color”
“The craftsmanship is great”
“Good and sturdy”
“Easily installed”
“The material is durable”
“Ease of use”
What buyers complain about
“Way too short”
“Bad Quality”
“Falls apart”
“False advertisement”
“Bad adhesive”
“Really thin plastic material”
“It seems a little expensive”
“not sturdy”
“the colors are very bad”
“Not the material I thought it was”
Top return reasons
Common questions
- Is door sign profitable to sell on Amazon United States?
- The niche generates $101K/yr across 136 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the door sign niche?
- 110 brands and 163 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 19% of demand.
- What do buyers complain about in door sign?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.5%.
- When does demand for door sign peak?
- Demand peaks in May; the busiest month runs 2.1× the quietest.
- What does it cost to enter the door sign niche?
- Listings span $4.02–$76.06; the average listing price is $19.17 (sweet spot $15–$100). The average incumbent carries 1,639 reviews — the moat a new listing must climb.