Door Sign
MaybeThe top 5 brands take only 19% of clicks. But buyers convert on only 0.8% of searches, so Door Sign is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $101K/yr636K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 18%top-5 click share · 110 brands · 163 sellers
Flapen Score
Door Sign against its category
The dotted line is the Home & Kitchen average. Past it, Door Sign is stronger. Inside it, weaker.
Market
The Door Sign market on Amazon at a glance
Shoppers on Amazon United States searched for Door Sign 636K times last year and spent an estimated $101K. The top 5 brands take 19% of clicks. Demand peaks in May. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 636K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.
- Searches, last 12 months
- 636K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $101Ka year
- Peak month
- May2.1× the quietest month
- Top search term
- door sign161K searches a year
02 · Price
A sale here is worth $19.17.
Listings sell for $19.17 on average, from $4.02 to $76.06. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.17 that is $0 to $2K a year per listing.
- Average price
- $19.17inside the $15 to $100 sweet spot
- Price range
- $4.02–$76.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #783 within Decorative Signs & Plaques. It carries 1,639 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 90%
- Out of stock, average day
- 3.0%
- Average rank
- #783in Decorative Signs & Plaques
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,639per listing
- Listings tracked
- 136
04 · Newcomers
2 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Door Sign products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
110 rising
Sellers
163
Top-5 brand share
19%
Top 20: 53%
Top-5 click share
18%
Top 20: 45%
Open market
78%
- Brand 14%
- Brand 24%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 63%
Demand
Door Sign search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.1×
Search terms
Top Door Sign search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- door sign161K/yr
- front door decor outdoor entrance133K/yr
- door signs62K/yr
- door hanger sign41K/yr
- apartment door decor35K/yr
- outdoor entryway decor28K/yr
- front entrance decor18K/yr
- outdoor front door decor17K/yr
- door hanging decor24K/yr
- door hanger decor21K/yr
Reviews and returns
What reviews say buyers love and hate about Door Sign
We read the reviews and the return reasons for every product selling here.
“Way too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Door Sign questions
Answered from the same tracked data.









