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Door Sign

Maybe

The top 5 brands take only 19% of clicks. But buyers convert on only 0.8% of searches, so Door Sign is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$101K/yr636K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
18%top-5 click share · 110 brands · 163 sellers

Flapen Score

Door Sign against its category

The dotted line is the Home & Kitchen average. Past it, Door Sign is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Sign market on Amazon at a glance

Shoppers on Amazon United States searched for Door Sign 636K times last year and spent an estimated $101K. The top 5 brands take 19% of clicks. Demand peaks in May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 636K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
636K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
0.8%
Market size, estimated
$101Ka year
Peak month
May2.1× the quietest month
Top search term
door sign161K searches a year

02 · Price

A sale here is worth $19.17.

Listings sell for $19.17 on average, from $4.02 to $76.06. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.17 that is $0 to $2K a year per listing.

Average price
$19.17inside the $15 to $100 sweet spot
Price range
$4.02–$76.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #783 within Decorative Signs & Plaques. It carries 1,639 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
90%
Out of stock, average day
3.0%
Average rank
#783in Decorative Signs & Plaques
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,639per listing
Listings tracked
136

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Door Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

110 rising

Sellers

163

Top-5 brand share

19%

Top 20: 53%

Top-5 click share

18%

Top 20: 45%

Open market

78%

  • Brand 14%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Door Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Door Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door sign161K/yr
  • front door decor outdoor entrance133K/yr
  • door signs62K/yr
  • door hanger sign41K/yr
  • apartment door decor35K/yr
  • outdoor entryway decor28K/yr
  • front entrance decor18K/yr
  • outdoor front door decor17K/yr
  • door hanging decor24K/yr
  • door hanger decor21K/yr

Reviews and returns

What reviews say buyers love and hate about Door Sign

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Way too short”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Door Sign questions

Answered from the same tracked data.