Door Draft Stopper

Shoppers searched for this 7.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.

Searches, last 12 months

7.1M

Growth, 90 days vs prior 90

-25.7%

Conversion, latest week

5.4%

Market size, estimated

$5.4Ma year

Peak month

January3.8× the quietest month

Top search term

door draft stopper2.5M searches a year

Listings sell for $14.06 on average, from $6.88 to $28.83. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $14.06 that is $141K to $176K a year per listing.

Average price

$14.06under the $15 to $100 sweet spot

Price range

$6.88–$28.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

10,000–12,500

Revenue per listing a year

$141K–$176K

Returns

2.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #34 within Draft Stoppers. It carries 9,182 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#34in Draft Stoppers

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

9,182per listing

Listings tracked

36

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months