door decorations
Worth a lookShows no brand lock-in (top 5 brands take 24% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Brand share
Incredible24%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Avg price
Great$17.34avg listing price — sweet spot $15–$100
Price range
Great$4.02–$53.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay1,508.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay$229K$229K/yr · 1.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, door decorations is a $229K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 24% of demand. Demand peaks in Jan–Apr–May. Verdict: Worth a look — 55/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
door decorations market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $260K–$347K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,069
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 96%
- Out of stock
- 2.6%
- Avg brand age
- 28 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
76 rising
Sellers
110
Top-5 brand share
24%
Top 20: 61%
Top-5 click share
20%
Top 20: 49%
Open market
73%
- RoseCraft7%
- Sggvecsy5%
- Vofuly4%
- JarThenaAMCS4%
- Pinkpum4%
- Miwcff3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.Peak months: Jan, Apr, May · busiest ÷ quietest = 2.3×
Top door decorations search terms
- door sign161K/yr
- door decorations hanging152K/yr
- door decorations196K/yr
- welcome door sign115K/yr
- welcome wreaths for front door68K/yr
- door signs62K/yr
- door hanger sign41K/yr
- welcome to our home sign44K/yr
- welcome wreath45K/yr
- apartment door decor35K/yr
Top door decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Interchangeable Seasonal Welcome Sign Front Door Decoration Rustic Round Wood Wreaths Wall Hanging Outdoor Farmhouse Porch for Spring Summer Fall All Seasons Holiday Halloween Christmas.
RoseCraft$21.534.6★7,022 rev
Pinkpum 20 Eucalyptus Wreath for Front Door Porch Window - Green Decor for Home Farmhouse - Spring Summer Fall All Seasons
Pinkpum$20.154.4★6,028 rev
3D Welcome Sign for Front Door Rustic Round Wood Wreaths Wall Hanging Modern Farmhouse Decor House Warming Gifts New Home Porch Fence Decorations for Spring Summer Fall All Seasons Holiday Outdoor
Miwcff$19.964.2★121 rev
Yousoontic Interchangeable Welcome Sign for Front Door with 16 Seasonal Icons Fall Wood Wreath Decor Rustic Hanging Sign for Autumn Harvest House Warming Gifts(Classic Color Welcome)
Yousoontic$29.404.6★394 rev
Welcome Sign for Front Door 12 in Wreath Decorations for All Seasons Brown
Learan$20.454.6★863 rev
Newest
by launch date
Interchangeable Seasonal Welcome Sign Front Door Decoration 4th of July Wreath Rustic Round Wood Wreaths Wall Hanging Outdoor Farmhouse Porch for Spring Summer All Seasons Holiday Independence Memorial Day Decor Bless This Home
KYGDS$16.7138 rev
3D Welcome Sign for Front Door Rustic Round Wood Wreaths Wall Hanging Modern Farmhouse Decor House Warming Gifts New Home Porch Fence Decorations for Spring Summer Fall All Seasons Holiday Outdoor
Miwcff$19.96121 rev
OUTXE Suction Cup Wreath Hanger Upgraded Reef Hook for Front Door/Glass Window/Over Door Christmas/Thanksgiving/Halloween/July 4th/Easter/Valentine/Spring/Summer/Fall (Black 2-Pack)
OUTXE$10.66838 rev
Interchangeable Welcome Sign for Front Door with 4 Seasonal Wreaths 21 Changeable Icons Farmhouse Rustic Outdoor Welcome Signs Porch Spring Winter Fall Decorations for Home House Warming Gifts
OWUH$27.20236 rev
Interchangeable Welcome Sign for Front Door 12 Rustic Wood Wreath with 14 Seasonal Icons Year-Round Porch Decor & Housewarming Gift
WSTPUPU$18.9099 rev
Trending
90-day click momentumInterchangeable Seasonal Welcome Sign Front Door Decoration 4th of July Wreath Rustic Round Wood Wreaths Wall Hanging Outdoor Farmhouse Porch for Spring Summer All Seasons Holiday Independence Memorial Day Decor Bless This Home
KYGDS$16.714.2★
OUTXE Suction Cup Wreath Hanger Upgraded Reef Hook for Front Door/Glass Window/Over Door Christmas/Thanksgiving/Halloween/July 4th/Easter/Valentine/Spring/Summer/Fall (Black 2-Pack)
OUTXE$10.664.3★
Barydat Summer Door Decorations Blue Hydrangea Wreaths Sign Flowers Floral Door Hanger Rustic Wooden Welcome Hanging Wreath Decorations for Summer Front Indoor Home Porch Wall Windows
Barydat$8.424.4★
idyllic Butterfly Shaped Wreath with Pastel Berries and Floral Spring Artificial Wreaths for Front Door Decor
idyllic$20.184.5★
Spring Summer Wreath for Front Door Farmhouse White Floral Porch Decoration Front Door Hanger Housewarming Gift Buffalo Plaid Year Round Wreath Summer Home Decor
Vofuly$37.344.6★
What buyers say about door decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Good variety”
“Better than expected”
“affordable price”
“Color is accurate”
“The length of this is great”
“It is well constructed”
“Ease of use”
“Great decor”
“Good and sturdy”
“Strong magnets”
What buyers complain about
“Way Too Big”
“Not strong quality”
“Falls apart”
“Bad adhesive”
“False Advertising”
“not sturdy”
“A little pricey”
“Poor Magnet Strength”
“Not as dense as I wanted them to be”
“the colors are very bad”
Top return reasons
Common questions
- Is door decorations profitable to sell on Amazon United States?
- The niche generates $229K/yr across 101 tracked products. 6 of 20 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the door decorations niche?
- 76 brands and 110 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 24% of demand.
- What do buyers complain about in door decorations?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.6%.
- When does demand for door decorations peak?
- Demand peaks in Jan–Apr–May; the busiest month runs 2.3× the quietest.
- What does it cost to enter the door decorations niche?
- Listings span $4.02–$53.90; the average listing price is $17.34 (sweet spot $15–$100). The average incumbent carries 1,509 reviews — the moat a new listing must climb.