Door Decorations

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

1.1%

Market size, estimated

$229Ka year

Peak month

May2.3× the quietest month

Top search term

door sign161K searches a year

Listings sell for $17.34 on average, from $4.02 to $53.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $17.34 that is $2K to $4K a year per listing.

Average price

$17.34inside the $15 to $100 sweet spot

Price range

$4.02–$53.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,069 within Decorative Signs & Plaques. It carries 1,509 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

97%

Out of stock, average day

2.6%

Average rank

#1,069in Decorative Signs & Plaques

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,509per listing

Listings tracked

101

20 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

6Amazon's first-year sales bar

Average brand age

28 months