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Door

Maybe

Shoppers spend an estimated $2.7M a year here. But buyers convert on only 0.4% of searches, so Door is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$2.7M/yr10.1M searches / yr
90-day growth
+74.3%search demand this quarter
Competition
67%top-5 click share · 6 brands · 10 sellers

Flapen Score

Door against its category

The dotted line is the Home & Kitchen average. Past it, Door is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door market on Amazon at a glance

Shoppers on Amazon United States searched for Door 10.1M times last year and spent an estimated $2.7M. The top 5 brands take 98% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 10.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +74.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months
10.1M
Growth, 90 days vs prior 90
+74.3%
Conversion, latest week
0.4%
Market size, estimated
$2.7Ma year
Peak month
November1.3× the quietest month
Top search term
closet doors729K searches a year

02 · Price

A sale here is worth $59.28.

Listings sell for $59.28 on average, from $18.72 to $175.45. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $59.28 that is $89K to $119K a year per listing.

Average price
$59.28inside the $15 to $100 sweet spot
Price range
$18.72–$175.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$89K–$119K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #91 within Window Treatments. It carries 966 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
8.2%
Average rank
#91in Window Treatments
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
966per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Door products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 219%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 62%

Demand

Door search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Door search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • closet doors729K/yr
  • door682K/yr
  • accordion door473K/yr
  • sliding door535K/yr
  • accordion doors interior284K/yr
  • closet door323K/yr
  • puertas corredizas para interior283K/yr
  • bifold door170K/yr
  • doors230K/yr
  • folding door204K/yr

Reviews and returns

What reviews say buyers love and hate about Door

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
11%of negative reviews mention “Magnetic Strength/Adsorption”
5.8%of orders come back
“Magnets kinda weak”
A buyer, on “Magnetic Strength/Adsorption”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Door questions

Answered from the same tracked data.