donut plates
Worth a lookShows a thin review moat (168 avg reviews), but a small market ($19K/yr) keeps it on the watch list.
Review moat
Great167.81avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Good$7.22–$33.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.28avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$19K$19K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, donut plates is a $19K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
donut plates market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $29K–$36K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #2,192
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 13.4%
- Avg brand age
- 28 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
29
Top-5 brand share
52%
Top 20: 96%
Top-5 click share
47%
Top 20: 87%
Open market
40%
- CHUNNIN17%
- Huwena10%
- Generic8%
- ITTEBISS8%
- BQK8%
- Actoridae8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.6×
Top donut plates search terms
- donut plates16K/yr
- donut plates and napkins8K/yr
- donut paper plates3K/yr
- donut party plates3K/yr
Top donut plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
60Pcs Donut Paper Plates for Christmas Two Sweet Party Decoration 7in Grow Up Dessert Cake Plates Disposable Tableware Dinnerware Set for Baby Shower Girls Birthday Donut Themed Party Supplies
CHUNNIN$12.274.6★319 rev
ITTEBISS 48Pcs Donut Paper Plates 7in Donut Party Decorations Disposable Dessert Plates Tableware Dinnerware Set for Baby Shower Donut Themed Birthday Party Supplies
ITTEBISS$9.594.6★228 rev
96 Pcs Donut Plates & Napkins - Birthday Party Decorations & Favors
BQK$13.924.8★55 rev
Actoridae 40Pcs Donut Birthday Party Decorations - Colorful Donut Plates and Napkins Donut Themed Party Decorations for Boys Girls Kids One Two Sweet Birthday Decorations
Actoridae$9.194.4★46 rev
Huwena 100 Pcs Donut Paper Plates for Two Sweet Party Decoration 7in Grow up Disposable Dessert Plates Dinnerware Bulk Colorful Cute Snack Platter for Birthday Donut Themed Party Supplies Favors
Huwena$16.854.8★33 rev
Newest
by launch dateITTEBISS 48Pcs Donut Paper Plates 7in Donut Party Decorations Disposable Dessert Plates Tableware Dinnerware Set for Baby Shower Donut Themed Birthday Party Supplies
ITTEBISS$9.59228 rev
100 Pcs Donut Napkins 2 Ply Disposable Dinner Dessert Paper Napkins for Baby Shower Birthday Party Theme Table Decor Supplies
Toosunny$12.536 rev
Funhax 48 PCS Donut Birthday Party Decorations Donut Paper Plates 7 Inch Disposable Colorful Cute Party Plates in 6 Donut-Theme Designs for Baby Shower Girls Birthday Dessert Tea Party
Funhax$8.451 rev
Yiaoyinnz 60Pcs Ice Cream Paper Plates for Sweet One Donuts Tableware Supplies Colorful Donuts Sprinkle Disposable Dinnerware Set for Baby Shower Girls Ice Cream Birthday Party Decorations 7Inch
Yiaoyinnz$12.7922 rev
Mimorou 48 Pcs Pastel Donut Confetti Plates and Napkins Party Supplies Sprinkle Paper Plates Disposable Cocktail Napkins for Sprinkle Ice Cream Grow up Theme Baby Shower Party for 24 Guest(Regular)
Mimorou$15.177 rev
Trending
90-day click momentum100 Pcs Donut Napkins 2 Ply Disposable Dinner Dessert Paper Napkins for Baby Shower Birthday Party Theme Table Decor Supplies
Toosunny$12.535.0★
40Pcs Donut Party Decorations Donut Plates and Napkins for Baby Shower Birthday Donut Themed Party Supplies Suitable for 20 Guests
Generic$9.584.2★
Huwena 100 Pcs Donut Paper Plates for Two Sweet Party Decoration 7in Grow up Disposable Dessert Plates Dinnerware Bulk Colorful Cute Snack Platter for Birthday Donut Themed Party Supplies Favors
Huwena$16.854.8★
Actoridae 40Pcs Donut Birthday Party Decorations - Colorful Donut Plates and Napkins Donut Themed Party Decorations for Boys Girls Kids One Two Sweet Birthday Decorations
Actoridae$9.194.4★
Potchen 100 Pcs Dessert Plates Bulk 7 x 7 Inch Disposable Square Paper Plates Heavy Duty Party Plate for Birthday Party Baby Shower Wedding Picnic Event Supplies(Donut)
Potchen$19.474.4★
What buyers say about donut plates
What buyers praise and complain about, mined from review topics.What buyers love
“Just like the picture”
“Very colorful for the event”
“Great value”
“Great quality”
“Durable and absorbent”
“Perfect for desserts and small items”
“The design is cute”
“simple and cute”
“Plates appear thick to me”
“I was honestly surprised by how sturdy the plates were because they held up great even with heavy slices of cake”
What buyers complain about
“Theyre definitely on the flimsy side”
Top return reasons
Common questions
- Is donut plates profitable to sell on Amazon United States?
- The niche generates $19K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the donut plates niche?
- 24 brands and 29 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in donut plates?
- Top complaints mined from reviews: Strength. The return rate is 2.4%.
- When does demand for donut plates peak?
- Demand peaks in May; the busiest month runs 2.6× the quietest.
- What does it cost to enter the donut plates niche?
- Listings span $7.22–$33.67; the average listing price is $14.28 (sweet spot $15–$100). The average incumbent carries 168 reviews — the moat a new listing must climb.