Donut Plates

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months

30K

Growth, 90 days vs prior 90

+8.9%

Conversion, latest week

4.4%

Market size, estimated

$19Ka year

Peak month

May2.6× the quietest month

Top search term

donut plates16K searches a year

Listings sell for $14.28 on average, from $7.22 to $33.67. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.28 that is $0 to $1K a year per listing.

Average price

$14.28under the $15 to $100 sweet spot

Price range

$7.22–$33.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #2,192 within Party Packs. It carries 168 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

13.4%

Average rank

#2,192in Party Packs

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

168per listing

Listings tracked

31

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months