Is donut pan profitable to sell on Amazon United States?

The niche generates $888K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Skip it (48/100).

How competitive is the donut pan niche?

13 brands and 28 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in donut pan?

Top complaints mined from reviews: Strength, Size-Overall, Adhesion/Stickiness. The return rate is 2.0%.

When does demand for donut pan peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.9× the quietest.

What does it cost to enter the donut pan niche?

Listings span $6.31–$19.88; the average listing price is $12.53 (sweet spot $15–$100). The average incumbent carries 3,018 reviews — the moat a new listing must climb.

donut pan

Skip it

Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.

Market size

Great$888K

$888K/yr · 963K searches

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Returns

Great2.0%

return rate — above 5% kills the launch gate

Avg price

Good$12.53

avg listing price — sweet spot $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Price range

Okay$6.31–$19.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,017.81

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, donut pan is a $888K/yr Amazon United States market (963K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

donut pan market data

Units sold / yr: 80K–100K; avg 3,000–4,000/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 7.4%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 5.5%
Avg brand age: 38 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

18%

Aichoof29%
Wilton22%
Walfos11%
Anaeat9%
NutriChef6%
KASHME4%
Open — no brand owns it (7 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.9×

Open Trend

Top donut pan search terms

donut pan459K/yr -0.8%7.5% conv.
donut pan for baking102K/yr +1.4%8.0% conv.
donut mold55K/yr +28.8%5.2% conv.
doughnut pan55K/yr +9.3%6.9% conv.
silicone donut mold20K/yr +169.7%6.6% conv.
donut molds for baking31K/yr +16.3%5.7% conv.
silicone donut molds for baking36K/yr +7.6%8.5% conv.
donut silicone mold21K/yr +52.9%4.6% conv.
donut baking pan23K/yr +15.4%7.2% conv.
silicone donut pan31K/yr -45.7%7.0% conv.

All search terms

Top donut pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aichoof Non-Stick Silicone Donut Pan for 6 Doughnuts BPA-Free 2-Pack Grey

Aichoof$6.314.6★2,414 rev

Wilton Gold Non-Stick Donut Pan Set Made Without PFAS 2-Piece

Wilton$16.574.8★21,405 rev

Walfos Non-Stick Donut Pan For Baking-Silicone Doughnut Mold BPA FREE Make Perfect Donut Cake Biscuit Bagels Dishwasher Safe Set of 3

Walfos$8.834.5★6,386 rev

Anaeat 3 Pack Donut Pan Silicone Baking Mold Just Pop Out! Non-Stick Doughnuts Baking Pans BPA Free for 6 Full-Size Donuts Muffin Cake Biscuit Bagels - Oven & Dishwasher Safe (Multicolor)

Anaeat$7.974.5★1,778 rev

KASHME Silicone Donut Pan for Baking 6 Cavity 3.25 Inch Cream

KASHME$16.674.7★219 rev

Newest

by launch date

NutriChef$8.24344 rev

3mo ago

YOVLOSIN 2 Pack Nonstick Donut Baking Pans 6 Cavity Easy Steel Clean Doughnut Oven Safe Heat Resistant Reusable Bakeware for Making Donuts Bagels Homemade Desserts (Black 6 Cup)

YOVLOSIN$9.955 rev

4mo ago

Vnray Nonstick Silicone Donut Pan: 3.5 Inch Doughnut Baking Mold with Frame

Vnray$14.75207 rev

1y ago

KASHME Silicone Donut Pan for Baking 6 Cavity 3.25 Inch Cream

KASHME$16.67219 rev

1y ago

NutriChef$14.17344 rev

1y ago

What buyers say about donut pan

What buyers praise and complain about, mined from review topics.

What buyers love

Baking18%

“Bakes well”

Ease Of Cleaning14%

“the pans clean up easily”

Quality-Overall13%

“Made well, work great & easy to clean”

Value For Money9%

“Worth the price”

Size-Overall7%

“Great size”

Ease Of Use6%

“Easy to Use”

Advertised Vs Actual Product5%

“These exceeded expectations”

Non-Stick Coating4%

“Great nonstick trays”

Cooking Experience2%

“Definitely a great addition to the kitchen”

Strength2%

“Very sturdy”

What buyers complain about

Strength16%

“To flimsy”

Size-Overall13%

“Not large enough”

Adhesion/Stickiness8%

“it sticks a LOT”

Thickness7%

“Needs to be a thicker silicone”

Non-Stick Coating5%

“While this is labeled non-stick, it sticks a LOT”

Color Fading/Discoloration4%

“Only one had some discoloration after baking that wouldn't come off easily”

Cooking Experience4%

“my doughnut stuck the first time so I had to use cooking spray”

Product Condition3%

“Was clearly used before”

Gifting Purpose3%

“I am uncomfortable giving this as a gift as intended”

Smell3%

“Chemical smell and taste after first use even after washing”

Top return reasons

Size-Overall57%

Advertised Vs Actual Product8%

Strength6%

Value For Money5%

Material Quality5%

Functionality-Overall4%

Adhesion/Stickiness4%

Quality-Overall2%

Thin2%

Product Condition2%

Common questions

Is donut pan profitable to sell on Amazon United States?: The niche generates $888K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Skip it (48/100).
How competitive is the donut pan niche?: 13 brands and 28 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in donut pan?: Top complaints mined from reviews: Strength, Size-Overall, Adhesion/Stickiness. The return rate is 2.0%.
When does demand for donut pan peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 2.9× the quietest.
What does it cost to enter the donut pan niche?: Listings span $6.31–$19.88; the average listing price is $12.53 (sweet spot $15–$100). The average incumbent carries 3,018 reviews — the moat a new listing must climb.

donut pan

donut pan market data

Competition & brand share

Demand & seasonality

Top donut pan search terms

Top donut pan products on Amazon

Top sellers

Newest

Trending

What buyers say about donut pan

What buyers love

What buyers complain about

Top return reasons

Common questions

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