Donut Pan
FailThe products selling today already average 4.6★, so Donut Pan is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $888K/yr963K searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 70%top-5 click share · 13 brands · 28 sellers
Flapen Score
Donut Pan against its category
The dotted line is the Home & Kitchen average. Past it, Donut Pan is stronger. Inside it, weaker.
Market
The Donut Pan market on Amazon at a glance
Shoppers on Amazon United States searched for Donut Pan 963K times last year and spent an estimated $888K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 963K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $888K a year.
- Searches, last 12 months
- 963K
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $888Ka year
- Peak month
- October2.9× the quietest month
- Top search term
- donut pan459K searches a year
02 · Price
A sale here is worth $12.53.
Listings sell for $12.53 on average, from $6.31 to $19.88. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $12.53 that is $38K to $50K a year per listing.
- Average price
- $12.53under the $15 to $100 sweet spot
- Price range
- $6.31–$19.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $38K–$50K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #10 within Pastry & Baking Molds. It carries 3,018 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 5.5%
- Average rank
- #10in Pastry & Baking Molds
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 3,018per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Donut Pan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aichoof Non-Stick Silicone Donut Pan for 6 Doughnuts BPA-Free 2-Pack Grey
- Price
- $6.31
- Rating
- 4.6/5
- Reviews
- 2,414
- Age
- 3y ago

Wilton Gold Non-Stick Donut Pan Set Made Without PFAS 2-Piece
- Price
- $16.57
- Rating
- 4.8/5
- Reviews
- 21,405
- Age
- 12y ago

Walfos Non-Stick Donut Pan For Baking-Silicone Doughnut Mold BPA FREE Make Perfect Donut Cake Biscuit Bagels Dishwasher Safe Set of 3
- Price
- $8.83
- Rating
- 4.5/5
- Reviews
- 6,386
- Age
- 5y ago

Anaeat 3 Pack Donut Pan Silicone Baking Mold Just Pop Out! Non-Stick Doughnuts Baking Pans BPA Free for 6 Full-Size Donuts Muffin Cake Biscuit Bagels - Oven & Dishwasher Safe (Multicolor)
- Price
- $7.97
- Rating
- 4.5/5
- Reviews
- 1,778
- Age
- 5y ago

KASHME Silicone Donut Pan for Baking 6 Cavity 3.25 Inch Cream
- Price
- $16.67
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 1y ago
Trending
estimated 90-day click momentum
YOVLOSIN 2 Pack Nonstick Donut Baking Pans 6 Cavity Easy Steel Clean Doughnut Oven Safe Heat Resistant Reusable Bakeware for Making Donuts Bagels Homemade Desserts (Black 6 Cup)
- Price
- $9.95
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 4mo ago

NutriChef Donut Mold | Nonstick Carbon Steel Donut Pan for Baking | 6-Cavity Tray with Bagel Mold Design | Oven Safe up to 450F | Stainless Steel 12.5 x 8.5 Inch Bakeware | Black
- Price
- $8.24
- Rating
- 4.8/5
- Reviews
- 344
- Age
- 3mo ago

Aichoof Non-Stick Silicone Donut Pan for 6 Doughnuts BPA-Free 2-Pack Grey
- Price
- $6.31
- Rating
- 4.6/5
- Reviews
- 2,414
- Age
- 3y ago

Aichoof Non-Stick Silicone Donut Pan Set of 2 BPA-Free Easy Release(Blue)
- Price
- $6.34
- Rating
- 4.6/5
- Reviews
- 2,414
- Age
- 3y ago

Anaeat 3 Pack Donut Pan Silicone Baking Mold Just Pop Out! Non-Stick Doughnuts Baking Pans BPA Free for 6 Full-Size Donuts Muffin Cake Biscuit Bagels - Oven & Dishwasher Safe (Multicolor)
- Price
- $7.97
- Rating
- 4.5/5
- Reviews
- 1,778
- Age
- 5y ago
Newest
by launch date
NutriChef Donut Mold | Nonstick Carbon Steel Donut Pan for Baking | 6-Cavity Tray with Bagel Mold Design | Oven Safe up to 450F | Stainless Steel 12.5 x 8.5 Inch Bakeware | Black
- Price
- $8.24
- Rating
- 4.8/5
- Reviews
- 344
- Age
- 3mo ago

YOVLOSIN 2 Pack Nonstick Donut Baking Pans 6 Cavity Easy Steel Clean Doughnut Oven Safe Heat Resistant Reusable Bakeware for Making Donuts Bagels Homemade Desserts (Black 6 Cup)
- Price
- $9.95
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 4mo ago

Vnray Nonstick Silicone Donut Pan: 3.5 Inch Doughnut Baking Mold with Frame
- Price
- $14.75
- Rating
- 4.8/5
- Reviews
- 207
- Age
- 1y ago

KASHME Silicone Donut Pan for Baking 6 Cavity 3.25 Inch Cream
- Price
- $16.67
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 1y ago

NutriChef Nonstick Donut Pans for Baking | 6 Durable & Easy to Clean Doughnut Molds | Fits Full-Sized Doughnuts | Oven Safe Up To 450F | Bake Perfect Donuts & Bagels | 12.5 x 8.5 Donut Trays | 2 Pack
- Price
- $14.17
- Rating
- 4.8/5
- Reviews
- 344
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
28
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
18%
- Aichoof29%
- Wilton22%
- Walfos11%
- Anaeat9%
- NutriChef6%
- KASHME4%
- Open — no brand owns it (7 brands, 18%)
Demand
Donut Pan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.9×
Search terms
Top Donut Pan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- donut pan459K/yr
- donut pan for baking102K/yr
- donut mold55K/yr
- doughnut pan55K/yr
- silicone donut mold20K/yr
- donut molds for baking31K/yr
- silicone donut molds for baking36K/yr
- donut silicone mold21K/yr
- donut baking pan23K/yr
- silicone donut pan31K/yr
Reviews and returns
What reviews say buyers love and hate about Donut Pan
We read the reviews and the return reasons for every product selling here.
“To flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Donut Pan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









