Is donut balloon profitable to sell on Amazon United States?

The niche generates $26K/yr across 29 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (49/100).

How competitive is the donut balloon niche?

25 brands and 28 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in donut balloon?

Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 3.1%.

When does demand for donut balloon peak?

Demand is steady year-round — the busiest month runs 2.3× the quietest.

What does it cost to enter the donut balloon niche?

Listings span $5.32–$26.41; the average listing price is $9.05 (sweet spot $15–$100). The average incumbent carries 150 reviews — the moat a new listing must climb.

donut balloon

Skip it

A small market ($26K/yr) — this niche doesn't clear our bar today.

Review moat

Great149.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$5.32–$26.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.05

avg listing price — sweet spot $15–$100

Market size

Bad$26K

$26K/yr · 56K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, donut balloon is a $26K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

donut balloon market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $27K–$36K; units × avg price
Conversion rate: 5.1%
Avg BSR: #3,998
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 6.6%
Avg brand age: 29 months
Avg seller age: 222 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

45%

Top 20: 91%

Open market

37%

HORUIUS16%
LYXIHAP12%
KHC-KHF10%
GLASNES9%
IEBQ8%
GIICE8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.3×

Open Trend

Top donut balloon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HORUIUS Donut Balloons Sweet Candy Multicolor Aluminum Foil Mylar Balloons for Donut Theme Birthday Party Supplies Wedding Decorations 5PCS

HORUIUS$8.934.5★148 rev

Daisy Balloons for Daisy Birthday Decorations Baby Shower Wedding (Pink3)

GLASNES$7.624.5★181 rev

6PCS Large Donut Foil Balloons Doughnut Mylar Aluminum Balloons Sweet Candy Sprinkles Foil Balloon for Birthday Baby Shower Wedding Party Supplies

LYXIHAP$6.124.2★55 rev

GIICE 6 Pcs Donut Balloon Kit Large Multicolor Aluminum Foil Balloons for Donut to Theme Birthday Party Decorations Baby Shower Wedding Candy Balloons(28 Inch)

GIICE$8.553.8★50 rev

Donut Foil Balloons 32 Inch 6 Pack Sweet Theme Party Decorations Birthday Dessert Celebration Baby Shower Event Supplies

KHC-KHF$6.284.3★30 rev

Newest

by launch date

8Pcs Donut Balloons Large Inflatable Donut Decorations for Parties Candy Themed Balloon Arch Kits for Birthday Celebrations Gender Reveal Events and Graduation Party Supplies

NCXFTP$7.413 rev

4mo ago

Donut Foil Balloons 32 Inch 6 Pack Sweet Theme Party Decorations Birthday Dessert Celebration Baby Shower Event Supplies

KHC-KHF$6.2830 rev

5mo ago

Rainbow Confetti Balloons 12 Inch Multicolor Candyland Ice Cream Sprinkle Colorful Long Confetti Glitter Latex Balloons for Men Women Birthday Party Wedding Baby Bridal Shower Graduation Decorations

Froova$11.11116 rev

6mo ago

Pastel Balloons -12inch Macaron Pink Blue Green Purple Yellow Pastel Rainbow Latex Balloon Donut Balloons for Baby Shower Sweet Theme Birthday Party Decorations

Porszova$8.8611 rev

7mo ago

6PCS Giant Donut Balloons Rainbow Sprinkles Theme Colorful Doughnut Foil Balloons for Birthday Party Decor Baby Shower & Celebration Supplies(Cannot Float With Helium)

HTangparty$6.1333 rev

10mo ago

What buyers say about donut balloon

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality”

Size-Overall11%

“Perfect size”

Ease Of Use9%

“This works great easy to use and out together”

Advertised Vs Actual Product9%

“As shown”

Design-Overall7%

“Otherwise design was a cute idea”

Fun/Entertainment Experience7%

“They all looked and functioned great and everyone had a lot of fun with them”

Color7%

“The colors were pretty”

Durability7%

“They held up really well”

Value For Money5%

“I was happy that they were inexpensive”

Efficiency5%

“otherwise worked good”

What buyers complain about

Quality-Overall23%

“Cheap and not good”

Durability18%

“Not long lasting”

Functionality-Overall8%

“Cant add helium”

Strength8%

“Very flimsy material”

Assembly/Installation8%

“it didnt come with very good instructions which made it difficult to assemble”

Inflation/Deflation8%

“would not stay inflated”

Size-Overall5%

“The balloons are huge”

Ease Of Use3%

“extremely hard to open”

Value For Money3%

“Waste of money”

Natural Resource Wastage3%

“Waste of money”

Top return reasons

Size-Overall24%

Color13%

Advertised Vs Actual Product13%

Value For Money12%

Inflation/Deflation9%

Quality-Overall5%

Functionality-Overall4%

Defective Material/Parts4%

Assembly/Installation3%

Mechanism Issues2%

Common questions

Is donut balloon profitable to sell on Amazon United States?: The niche generates $26K/yr across 29 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (49/100).
How competitive is the donut balloon niche?: 25 brands and 28 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in donut balloon?: Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 3.1%.
When does demand for donut balloon peak?: Demand is steady year-round — the busiest month runs 2.3× the quietest.
What does it cost to enter the donut balloon niche?: Listings span $5.32–$26.41; the average listing price is $9.05 (sweet spot $15–$100). The average incumbent carries 150 reviews — the moat a new listing must climb.