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Donut Balloon

Fail

Shoppers spend an estimated $26K a year here, so Donut Balloon is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$26K/yr56K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
45%top-5 click share · 25 brands · 28 sellers

Flapen Score

Donut Balloon against its category

The dotted line is the Home & Kitchen average. Past it, Donut Balloon is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donut Balloon market on Amazon at a glance

Shoppers on Amazon United States searched for Donut Balloon 56K times last year and spent an estimated $26K. The top 5 brands take 55% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
5.1%
Market size, estimated
$26Ka year
Peak month
January2.3× the quietest month
Top search term
donut balloons45K searches a year

02 · Price

A sale here is worth $9.05.

Listings sell for $9.05 on average, from $5.32 to $26.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.05 that is $905 to $2K a year per listing.

Average price
$9.05under the $15 to $100 sweet spot
Price range
$5.32–$26.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$905–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #3,998 within Balloons. It carries 150 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#3,998in Balloons
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
150per listing
Listings tracked
29

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Donut Balloon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

28

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

45%

Top 20: 91%

Open market

37%

  • Brand 116%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Donut Balloon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Donut Balloon

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“Cheap and not good”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Donut Balloon questions

Answered from the same tracked data.