Donabe
FailDemand is soft, at -27.0% this quarter, so Donabe is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $90K/yr140K searches / yr
- 90-day growth
- -27.0%search demand this quarter
- Competition
- 43%top-5 click share · 20 brands · 40 sellers
Flapen Score
Donabe against its category
The dotted line is the Home & Kitchen average. Past it, Donabe is stronger. Inside it, weaker.
Market
The Donabe market on Amazon at a glance
Shoppers on Amazon United States searched for Donabe 140K times last year and spent an estimated $90K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- -27.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $90Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- donabe64K searches a year
02 · Price
A sale here is worth $66.86.
Listings sell for $66.86 on average, from $21.91 to $163.53. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $66.86 that is $0 to $7K a year per listing.
- Average price
- $66.86inside the $15 to $100 sweet spot
- Price range
- $21.91–$163.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 5.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #437 within Bakers & Casseroles. It carries 166 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 10.0%
- Average rank
- #437in Bakers & Casseroles
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 166per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Donabe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
40
Top-5 brand share
49%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
44%
- Brand 113%
- Brand 211%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Donabe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Donabe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- donabe64K/yr
- donabe pot40K/yr
- japanese clay pot9K/yr
- japanese clay pot for cooking7K/yr
- donabe pot made in japan4K/yr
- japanese donabe4K/yr
- donabe clay pot4K/yr
- japanese donabe pot8K/yr
Reviews and returns
What reviews say buyers love and hate about Donabe
We read the reviews and the return reasons for every product selling here.
“Lids dont fit because the dish is warped other than that they are a bit too small for single serving”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Donabe questions
Answered from the same tracked data.