Dog Grandma
MaybeAn estimated 0.6% of orders come back. But shoppers spend an estimated $35K a year here, so Dog Grandma is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 4960
- Market size
- $35K/yr66K searches / yr
- 90-day growth
- +141.2%search demand this quarter
- Competition
- 48%top-5 click share · 27 brands · 45 sellers
Flapen Score
Dog Grandma against its category
The dotted line is the Home & Kitchen average. Past it, Dog Grandma is stronger. Inside it, weaker.
Market
The Dog Grandma market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Grandma 66K times last year and spent an estimated $35K. The top 5 brands take 50% of clicks. Demand peaks in May–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +141.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +141.2%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $35Ka year
- Peak month
- December13.2× the quietest month
- Top search term
- dog grandma gifts39K searches a year
02 · Price
A sale here is worth $14.57.
Listings sell for $14.57 on average, from $5.92 to $52.82. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.57 that is $0 to $1K a year per listing.
- Average price
- $14.57under the $15 to $100 sweet spot
- Price range
- $5.92–$52.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #9,943 within Picture Frames. It carries 759 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 97%
- Out of stock, average day
- 8.0%
- Average rank
- #9,943in Picture Frames
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 759per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Dog Grandma products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
45
Top-5 brand share
50%
Top 20: 91%
Top-5 click share
48%
Top 20: 89%
Open market
45%
- Brand 119%
- Brand 29%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 65%
Demand
Dog Grandma search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Dec · busiest ÷ quietest = 13.2×
Reviews and returns
What reviews say buyers love and hate about Dog Grandma
We read the reviews and the return reasons for every product selling here.
“it was WAY too tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Grandma questions
Answered from the same tracked data.