Dog Candle

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

-1.7%

Conversion, latest week

3.7%

Market size, estimated

$93Ka year

Peak month

November6.0× the quietest month

Top search term

sand and paws candle38K searches a year

Listings sell for $20.85 on average, from $5.52 to $87.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.85 that is $0 to $2K a year per listing.

Average price

$20.85inside the $15 to $100 sweet spot

Price range

$5.52–$87.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.7%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #1,166 within Candles. It carries 261 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

96%

Out of stock, average day

18.9%

Average rank

#1,166in Candles

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

261per listing

Listings tracked

49

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months