diyas for pooja
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a small market ($22K/yr) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$19.60avg listing price — sweet spot $15–$100
Review moat
Great317.92avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.15–$63.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 106K searches
According to Flapen's Amazon United States niche tracking, diyas for pooja is a $22K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
diyas for pooja market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $25K–$29K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 76%
- Out of stock
- 15.0%
- Avg brand age
- 40 months
- Avg seller age
- 203 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
49
Top-5 brand share
61%
Top 20: 92%
Top-5 click share
22%
Top 20: 58%
Open market
32%
- Craftsman21%
- Hashcart11%
- SATVIK STORE10%
- Shubhkart10%
- NOBILITY10%
- LOVENSPIRE6%
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -2.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.0×
Top diyas for pooja search terms
- puja items28K/yr
- brass diya34K/yr
- brass diyas for pooja17K/yr
- deepam kundulu for pooja8K/yr
- brass diyas7K/yr
- deepam6K/yr
- diwali pooja items5K/yr
Top diyas for pooja products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LoveNspire Brass Finish Lotus Diya - Lightweight Aluminum Oil Lamp for Home Pooja Room Indian Mandir Decor Diwali & Housewarming Return Gifts 1 Pc
LOVENSPIRE$12.814.0★13 rev
Rastogi Handicrafts Pure Brass Diya (Puja Lamp) Hindu Pooja Article 2.5 Inch in Height
Rastogi Handicrafts$8.684.2★128 rev
Craftsman - Set of 2 - Brass Payali Diya Small Traditional Oil Lamp for Pooja Home Temple & Festive Decor
Craftsman$14.094.2★41 rev
Shubhkart Brass Oil Lamp for Puja/ Burner/ Diya for Diwali Pooja | Indian Pooja Oil Lamp Golden Diya Lamp 3 Devas Diya | Engraved Floral Design
Shubhkart$9.584.3★127 rev
Shubhkart Premium Brass Kuber Deep Diya Set of 6 Handcrafted Oil Lamps for Home Temple Dcor Yoga Festive Rituals Wedding Ceremonies & Spiritual Gifting with Elegant Brass Shine & Classic Design
Shubhkart$13.734.2★33 rev
Newest
by launch date
Small Akhand Jyoti Brass Diyas for Pooja (4) Diya Lamp with Glass Cover
Epically$18.7512 rev
NOBILITY Brass Oil Lamp Diya 10 Inch Kerala Traditional Samai Deepak Lamp Kutthu vilakku Panchmahal Deepam for Pooja Mandir Diwali Indian Gift Items Puja Set Pack of 2
NOBILITY$32.30100 rev
Satvik 4 Pc of Pure Brass Diya for Pooja Tibetan Buddhist Altar Supplies Oil Lamp Indian Puja Kutthu Vilakku Deepam Meditation Offering Butter Lamp Tea Light Holder Indian Housewarming Return Gifts
SATVIK STORE$18.736 rev
Satvik 2 Pc Brass Kuber Diya Engraved Floral Design Pooja Diwali Home Mandir Decor Oil lamp Kutthu Vilakku Nilakku Lakshmi Pujan Deepak Deepam Tea Light Holder Dia Indian Housewarming Return Gift Item
SATVIK STORE$11.877 rev
NOBILITY Brass Oil Lamp Diya Very Small 6 Inch Kerala Traditional Samai Deepak Lamp Kutthu vilakku Panchmahal Deepam for Pooja Mandir Diwali Indian Gift Items Puja Set Pack of 2
NOBILITY$24.16100 rev
Trending
90-day click momentumSmall Akhand Jyoti Brass Diyas for Pooja (4) Diya Lamp with Glass Cover
Epically$18.754.1★
Satvik 2 Pc Brass Kuber Diya Engraved Floral Design Pooja Diwali Home Mandir Decor Oil lamp Kutthu Vilakku Nilakku Lakshmi Pujan Deepak Deepam Tea Light Holder Dia Indian Housewarming Return Gift Item
SATVIK STORE$11.874.3★
SATVIK 1 Pc Brass Flower Shape Engraved Diya Devdas Design Metal Akhand Dia Festival Diwali Mandir Home Temple Puja Pooja Oil Lamp with Akhand Jyot Red Wicks Indian Housewarming Return Gift Items Bulk
SATVIK STORE$10.084.8★
Avador Handmade Brass Indian Puja Oil Lamp Golden Diya Lamp Engraved Design Diya for Diwali Pooja (Nanda Set of 2 Diya)
Avador$14.724.0★
SATVIK Brass Diya Set of 20 | Traditional Oil Lamp for Hindu Puja Pooja Room Mandir & Temple | Handmade Virgin Brass for Daily Prayer Dia Vilakku Spiritual Home Decor & Housewarming Gifts
Craftsman$63.004.6★
What buyers say about diyas for pooja
What buyers praise and complain about, mined from review topics.What buyers love
“Item is very good as expected”
“They're decorative and versatile—you can enjoy them as I do”
“Affordable,”
“it does what it says it does”
“easy to use”
“They have a nice natural color and perfect size”
“Perfect for Pooja return gifts”
“What really makes it a favorite is how durable”
“The material is heavy and durable”
“Burns clean and the clay pots are really nice”
What buyers complain about
“Is small”
“Garbage”
“not as is described”
“Can be a little cheaper”
“not functional”
“Its a mess”
“Design flaw for sure”
“not practical”
“doesnt hold a stick”
“Did not hold the in well”
Top return reasons
Common questions
- Is diyas for pooja profitable to sell on Amazon United States?
- The niche generates $22K/yr across 76 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the diyas for pooja niche?
- 33 brands and 49 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in diyas for pooja?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 3.8%.
- When does demand for diyas for pooja peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 6.0× the quietest.
- What does it cost to enter the diyas for pooja niche?
- Listings span $4.15–$63.47; the average listing price is $19.60 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.