Diya
MaybeThe top 5 products take only 21% of clicks. But buyers convert on only 1.1% of searches, so Diya is a Maybe.
- Flapen Score
- 57 / 100Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 4957
- Market size
- $116K/yr526K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 21%top-5 click share · 41 brands · 80 sellers
Flapen Score
Diya against its category
The dotted line is the Home & Kitchen average. Past it, Diya is stronger. Inside it, weaker.
Market
The Diya market on Amazon at a glance
Shoppers on Amazon United States searched for Diya 526K times last year and spent an estimated $116K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.
- Searches, last 12 months
- 526K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $116Ka year
- Peak month
- October23.3× the quietest month
- Top search term
- pooja items56K searches a year
02 · Price
A sale here is worth $19.15.
Listings sell for $19.15 on average, from $4.15 to $63.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $19.15 that is $0 to $2K a year per listing.
- Average price
- $19.15inside the $15 to $100 sweet spot
- Price range
- $4.15–$63.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #613 within Oil Lamps & Accessories. It carries 393 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 99%
- Out of stock, average day
- 16.1%
- Average rank
- #613in Oil Lamps & Accessories
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 393per listing
- Listings tracked
- 99
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Diya products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Handcrafted Poojan Clay Ghee Diya Set of 15 - Eco-Friendly Homemade Diya with Premium Cow Ghee Wick for Spiritual Rituals and Religious Ceremonies Meditation.
- Price
- $9.69
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 1y ago

LoveNspire Brass Finish Lotus Diya - Lightweight Aluminum Oil Lamp for Home Pooja Room Indian Mandir Decor Diwali & Housewarming Return Gifts 1 Pc
- Price
- $12.81
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4y ago

Shubhkart Brass Oil Lamp for Puja/ Burner/ Diya for Diwali Pooja | Indian Pooja Oil Lamp Golden Diya Lamp 3 Devas Diya | Engraved Floral Design
- Price
- $9.58
- Rating
- 4.3/5
- Reviews
- 127
- Age
- 9y ago

Rastogi Handicrafts Pure Brass Diya (Puja Lamp) Hindu Pooja Article 2.5 Inch in Height
- Price
- $8.68
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 12y ago
![Diwali Diyas Clay Diya Diyas for Pooja with Cotton Wicks [24 Pcs] - Indian Puja Oil Lamp Diwali Pooja - Diwali Decoration for Home - Indian Housewarming Return Gift Items Hashcart](https://m.media-amazon.com/images/I/41RKFjismnL.jpg)
Diwali Diyas Clay Diya Diyas for Pooja with Cotton Wicks [24 Pcs] - Indian Puja Oil Lamp Diwali Pooja - Diwali Decoration for Home - Indian Housewarming Return Gift Items Hashcart
- Price
- $14.68
- Rating
- 4.0/5
- Reviews
- 178
- Age
- 9y ago
Trending
estimated 90-day click momentum
Small Akhand Jyoti Brass Diyas for Pooja (4) Diya Lamp with Glass Cover
- Price
- $18.75
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 4mo ago

NOBILITY Brass Pooja thali Set 8 Inch with Pital Puja Plate Kalash Spoon Glass Diya Bowl Dhup Dan Ghanti Kangura Plate Arti Thali for Diwali Home Mandir Office Wedding Return Gift Items
- Price
- $28.61
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 5y ago

Satvik 2 Pc Brass Kuber Diya Engraved Floral Design Pooja Diwali Home Mandir Decor Oil lamp Kutthu Vilakku Nilakku Lakshmi Pujan Deepak Deepam Tea Light Holder Dia Indian Housewarming Return Gift Item
- Price
- $11.87
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 3y ago

LoveNspire Brass Finish Lotus Diya - Lightweight Aluminum Oil Lamp for Home Pooja Room Indian Mandir Decor Diwali & Housewarming Return Gifts 1 Pc
- Price
- $12.81
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4y ago

Shubhkart Premium Brass Kuber Deep Diya Set of 6 Handcrafted Oil Lamps for Home Temple Dcor Yoga Festive Rituals Wedding Ceremonies & Spiritual Gifting with Elegant Brass Shine & Classic Design
- Price
- $13.73
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 5y ago
Newest
by launch date
Small Akhand Jyoti Brass Diyas for Pooja (4) Diya Lamp with Glass Cover
- Price
- $18.75
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 4mo ago

NOBILITY Pooja Items Decorative Urli Bowl Very Small with Oil Lamp Metal Diya Handcrafted Floating Flower Bowl T-Light Candle Holder for Daily Puja Home Diwali Christmas Wedding Return Gift Items
- Price
- $8.45
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 12mo ago

SATVIK 24 Pc Clay Diya Set with Assorted Shubh Labh Stickers | Natural Terracotta Oil Lamps for Diwali Navratri Pooja & Home Dcor
- Price
- $15.09
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 1y ago

Handcrafted Poojan Clay Ghee Diya Set of 15 - Eco-Friendly Homemade Diya with Premium Cow Ghee Wick for Spiritual Rituals and Religious Ceremonies Meditation.
- Price
- $9.69
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 1y ago

Welburn Veda&Co Pure Cow Ghee Diya for Puja - 30 Pieces 45 Minutes Burn Time Clarified Butter Filled Paraffin Free Clay Diya Lamp Ready to Use Diya Yoga & Meditation Eco Friendly Pooja Diyas
- Price
- $17.99
- Rating
- 4.0/5
- Reviews
- 294
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
41 falling
Sellers
80
Est. top-5 brand share
55%
Top 20: 90%
Est. top-5 click share
21%
Top 20: 49%
Open market
39%
- Craftsman16%
- Hashcart15%
- NOBILITY9%
- Shubhkart8%
- SATVIK STORE7%
- Exotic Veda6%
Demand
Diya search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 23.3×
Search terms
Top Diya search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pooja items56K/yr
- diya88K/yr
- puja items28K/yr
- brass diya34K/yr
- pooja21K/yr
- diya lamp10K/yr
- diyas37K/yr
- brass diyas for pooja17K/yr
- diyas for pooja57K/yr
- clay diya20K/yr
Reviews and returns
What reviews say buyers love and hate about Diya
We read the reviews and the return reasons for every product selling here.
“with the bad fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diya questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









