diwali games
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible60avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$28.26avg listing price — sweet spot $15–$100
Price range
Great$10.68–$41.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Returns
Bad8.0%return rate — above 5% kills the launch gate
Market size
Bad$18K$18K/yr · 16K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, diwali games is a $18K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
diwali games market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- $21K–$28K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #2,343
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 9 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- DESI BOARD GAMES74%
- Masala Mix Game26%
Demand
Weekly Amazon search volume, last 31 weeks — +8.2% search growth over the last 90 days.Top diwali games search terms
- desi feud3K/yr
- masala mix game3K/yr
- desi feud game3K/yr
- masala mix card game6K/yr
Top diwali games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Desi Feud Board Game | Ultimate Survey Gameshow | Fun for Friends & Family | Great for House Party Gifting & Road Trips | Easy to Play
DESI BOARD GAMES$28.694.3★149 rev
Masala Mix Game | Desi Party Game for Diwali Christmas | Perfect for Friends and Family
Masala Mix Game$41.073.5★6 rev
DESI BOARD GAMES Andaaz Apna Apna | Word Guessing Game with Secret Roles for Adults & Family | Like Charades or Taboo But Smarter | 412 Players for Game Nights Parties & Holidays
DESI BOARD GAMES$32.594.6★44 rev
Filmy Mafia Bollywood Themed Social Deduction Party Game | Fun Board Game for Families Friends & Adults | 640 Players
DESI BOARD GAMES$10.684.3★41 rev
Newest
by launch dateFilmy Mafia Bollywood Themed Social Deduction Party Game | Fun Board Game for Families Friends & Adults | 640 Players
DESI BOARD GAMES$10.6841 rev
Masala Mix Game | Desi Party Game for Diwali Christmas | Perfect for Friends and Family
Masala Mix Game$41.076 rev
DESI BOARD GAMES Andaaz Apna Apna | Word Guessing Game with Secret Roles for Adults & Family | Like Charades or Taboo But Smarter | 412 Players for Game Nights Parties & Holidays
DESI BOARD GAMES$32.5944 rev
Desi Feud Board Game | Ultimate Survey Gameshow | Fun for Friends & Family | Great for House Party Gifting & Road Trips | Easy to Play
DESI BOARD GAMES$28.69149 rev
Trending
90-day click momentumFilmy Mafia Bollywood Themed Social Deduction Party Game | Fun Board Game for Families Friends & Adults | 640 Players
DESI BOARD GAMES$10.684.3★
DESI BOARD GAMES Andaaz Apna Apna | Word Guessing Game with Secret Roles for Adults & Family | Like Charades or Taboo But Smarter | 412 Players for Game Nights Parties & Holidays
DESI BOARD GAMES$32.594.6★
Desi Feud Board Game | Ultimate Survey Gameshow | Fun for Friends & Family | Great for House Party Gifting & Road Trips | Easy to Play
DESI BOARD GAMES$28.694.3★
Masala Mix Game | Desi Party Game for Diwali Christmas | Perfect for Friends and Family
Masala Mix Game$41.073.5★
What buyers say about diwali games
What buyers praise and complain about, mined from review topics.What buyers love
“I loved this game”
“Lot of fun and laughs”
“Super simple and easy to understand and quick to play”
“I found this game to be an absolute delight”
“The instructions are easy to understand”
“pieces was decent”
“fair value for what you get”
“Somehow it works beautifully”
“If youre a game junkie like me this is a unique buy for you to add to your collection”
“I love the layout they picked for the instruction manual”
What buyers complain about
“didnt keep everyone fully engaged”
Top return reasons
Common questions
- Is diwali games profitable to sell on Amazon United States?
- The niche generates $18K/yr across 4 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the diwali games niche?
- 2 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in diwali games?
- Top complaints mined from reviews: Fun/Entertainment Experience. The return rate is 8.0% — above our launch gate.
- What does it cost to enter the diwali games niche?
- Listings span $10.68–$41.07; the average listing price is $28.26 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.