Divided Pan
FailDemand is soft, at -17.9% this quarter, so Divided Pan is a Fail.
- Flapen Score
- 41 / 100Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 4941
- Market size
- $123K/yr154K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 58%top-5 click share · 12 brands · 31 sellers
Flapen Score
Divided Pan against its category
The dotted line is the Home & Kitchen average. Past it, Divided Pan is stronger. Inside it, weaker.
Market
The Divided Pan market on Amazon at a glance
Shoppers on Amazon United States searched for Divided Pan 154K times last year and spent an estimated $123K. The top 5 brands take 81% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.
- Searches, last 12 months
- 154K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $123Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- mini pancake pan48K searches a year
02 · Price
A sale here is worth $31.80.
Listings sell for $31.80 on average, from $13.62 to $127.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $31.80 that is $3K to $8K a year per listing.
- Average price
- $31.80inside the $15 to $100 sweet spot
- Price range
- $13.62–$127.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #66 within Pots & Pans. It carries 5,636 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #66in Pots & Pans
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 5,636per listing
- Listings tracked
- 19
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Divided Pan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
31
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
15%
- Brand 156%
- Brand 26%
- Brand 36%
- Brand 46%
- Brand 56%
- Brand 64%
- Open — no brand owns it (6 brands, 15%)
Demand
Divided Pan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Divided Pan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini pancake pan48K/yr
- carote egg pan34K/yr
- banh xeo pan18K/yr
- saten para pancakes6K/yr
- ceramic pancake pan7K/yr
- carote egg pan detachable handle5K/yr
- pan cake pan5K/yr
- small pancake pan4K/yr
- carote egg pan with lid5K/yr
- swedish pancake pan4K/yr
Reviews and returns
What reviews say buyers love and hate about Divided Pan
We read the reviews and the return reasons for every product selling here.
“small cavities”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Divided Pan questions
Answered from the same tracked data.









