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Display Table

Fail

Buyers convert on only 0.6% of searches, so Display Table is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$125K/yr177K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
23%top-5 click share · 54 brands · 79 sellers

Flapen Score

Display Table against its category

The dotted line is the Home & Kitchen average. Past it, Display Table is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Display Table market on Amazon at a glance

Shoppers on Amazon United States searched for Display Table 177K times last year and spent an estimated $125K. The top 5 brands take 38% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
0.6%
Market size, estimated
$125Ka year
Peak month
November1.5× the quietest month
Top search term
display table102K searches a year

02 · Price

A sale here is worth $112.05.

Listings sell for $112.05 on average, from $6.80 to $971.11. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $112.05 that is $0 to $11K a year per listing.

Average price
$112.05above the $15 to $100 sweet spot
Price range
$6.80–$971.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #198 within Living Room Furniture. It carries 2,645 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
75%
Out of stock, average day
1.8%
Average rank
#198in Living Room Furniture
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,645per listing
Listings tracked
93

04 · Newcomers

3 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Display Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

54 falling

Sellers

79

Top-5 brand share

38%

Top 20: 78%

Top-5 click share

23%

Top 20: 53%

Open market

57%

  • Brand 114%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Display Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Display Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • display table102K/yr
  • retail display table20K/yr
  • display tables for retail stores13K/yr
  • display tables12K/yr
  • small display table12K/yr
  • retail table7K/yr
  • boutique display tables5K/yr
  • retail table display5K/yr

Reviews and returns

What reviews say buyers love and hate about Display Table

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Size-Overall”
2.8%of orders come back
“it is too big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Display Table questions

Answered from the same tracked data.