Skip to content

Disney D100

Fail

Buyers convert on only 0.7% of searches, so Disney D100 is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$58K/yr217K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
37%top-5 click share · 17 brands · 157 sellers

Flapen Score

Disney D100 against its category

The dotted line is the Home & Kitchen average. Past it, Disney D100 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney D100 market on Amazon at a glance

Shoppers on Amazon United States searched for Disney D100 217K times last year and spent an estimated $58K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
0.7%
Market size, estimated
$58Ka year
Peak month
January8.1× the quietest month
Top search term
disney figurines126K searches a year

02 · Price

A sale here is worth $38.35.

Listings sell for $38.35 on average, from $6.51 to $247.02. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $38.35 that is $0 to $4K a year per listing.

Average price
$38.35inside the $15 to $100 sweet spot
Price range
$6.51–$247.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

49% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,301 within Collectible Figurines. It carries 2,562 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
84%
Out of stock, average day
4.3%
Average rank
#1,301in Collectible Figurines
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
2,562per listing
Listings tracked
49

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
39 months

Products

Top Disney D100 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

157

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

37%

Top 20: 72%

Open market

19%

  • Brand 122%
  • Brand 221%
  • Brand 317%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Disney D100 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 8.1×

Search terms

Top Disney D100 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney figurines126K/yr
  • disney collectibles72K/yr
  • disney figurine10K/yr
  • disney showcase collection9K/yr

Reviews and returns

What reviews say buyers love and hate about Disney D100

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
2.0%of orders come back
“The only minor downside is that the set is small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Disney D100 questions

Answered from the same tracked data.