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Disney D100

Fail

Buyers convert on only 0.7% of searches, so Disney D100 is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$58K/yr217K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
37%top-5 click share · 17 brands · 157 sellers

Flapen Score

Disney D100 against its category

The dotted line is the Home & Kitchen average. Past it, Disney D100 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney D100 market on Amazon at a glance

Shoppers on Amazon United States searched for Disney D100 217K times last year and spent an estimated $58K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
0.7%
Market size, estimated
$58Ka year
Peak month
January8.1× the quietest month
Top search term
disney figurines126K searches a year

02 · Price

A sale here is worth $38.35.

Listings sell for $38.35 on average, from $6.51 to $247.02. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $38.35 that is $0 to $4K a year per listing.

Average price
$38.35inside the $15 to $100 sweet spot
Price range
$6.51–$247.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

49% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,301 within Collectible Figurines. It carries 2,562 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
84%
Out of stock, average day
4.3%
Average rank
#1,301in Collectible Figurines
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
2,562per listing
Listings tracked
49

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
39 months

Products

Top Disney D100 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 1, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

$0$2K$3K$5K$7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

157

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 72%

Open market

19%

  • Just Play22%
  • Disney Store21%
  • Enesco17%
  • DISNEY STORE8%
  • Disney7%
  • POP MART7%

Demand

Disney D100 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 8.1×

Search terms

Top Disney D100 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • disney figurines126K/yr
  • disney collectibles72K/yr
  • disney figurine10K/yr
  • disney showcase collection9K/yr

Reviews and returns

What reviews say buyers love and hate about Disney D100

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
2.0%of orders come back
“The only minor downside is that the set is small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Disney D100 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data