Disney Blanket
FailBuyers convert on only 0.8% of searches, so Disney Blanket is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $60K/yr285K searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 39%top-5 click share · 15 brands · 39 sellers
Flapen Score
Disney Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Disney Blanket is stronger. Inside it, weaker.
Market
The Disney Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Disney Blanket 285K times last year and spent an estimated $60K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 285K
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $60Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- disney blanket123K searches a year
02 · Price
A sale here is worth $26.94.
Listings sell for $26.94 on average, from $9.96 to $54.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.94 that is $0 to $3K a year per listing.
- Average price
- $26.94inside the $15 to $100 sweet spot
- Price range
- $9.96–$54.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #602 within Kids' Bedding. It carries 2,002 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 18.5%
- Average rank
- #602in Kids' Bedding
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 2,002per listing
- Listings tracked
- 50
04 · Newcomers
2 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Disney Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jay Franco Disney Mickey Mouse & Minnie Mouse Throw Blanket - Cozy 50 x 60 Inch Fluffy Feather Knit Fuzzy Blanket Gray Stars Super Soft Lightweight Machine Washable Bedding
- Price
- $35.73
- Rating
- 4.8/5
- Reviews
- 791
- Age
- 1y ago

Disney Stitch Blanket Hoodie for Kids Teens Oversized Fleece Wearable Hoodie Blanket with Sherpa Hood Gifts for Kids (Blue)
- Price
- $45.01
- Rating
- 4.7/5
- Reviews
- 4,802
- Age
- 4y ago

Northwest Disney 100 Silk Touch Throw Blanket 50 x 60 Years of Wonder
- Price
- $20.80
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 3y ago

Disney Mickey Mouse Womens Wearable Blanket Hoodie | Adults Beige Hooded Pullover with Mickey Mouse All Over Print | Ladies
- Price
- $52.02
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 1y ago

Disney Characters Flannel Fleece Baby Blanket - Soft & Cozy 30x40 Inches Featuring Mickey Mouse Minnie Mouse Winnie The Pooh and Dumbo
- Price
- $9.99
- Rating
- 4.7/5
- Reviews
- 937
- Age
- 2y ago
Trending
estimated 90-day click momentum
Disney Stitch Blanket Hoodie for Kids Teens Oversized Fleece Wearable Hoodie Blanket with Sherpa Hood Gifts for Kids (Blue)
- Price
- $45.01
- Rating
- 4.7/5
- Reviews
- 4,802
- Age
- 4y ago

Disney Stitch Eeyore Oversized Wearable Blanket Hoodie Women Sherpa Fleece Warm Hooded Blanket Gifts for Her (Blue Tropical)
- Price
- $41.29
- Rating
- 4.8/5
- Reviews
- 7,425
- Age
- 4y ago

Northwest Disney Mickey Mouse Plush Throw Blanket Oversized 62 x 90 Silk Touch Soft Fleece Blanket for Kids & Adults Officially Licensed
- Price
- $30.61
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 8mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Yellow - Mickey and Friends 40x50 - Travel Blanket
- Price
- $20.35
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 7mo ago

Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Teal - Moana
- Price
- $23.51
- Rating
- 4.8/5
- Reviews
- 12,485
- Age
- 9y ago
Newest
by launch date
Cute Throw Blanket 60x50 Inches Blanket Gift for Women and Men Soft Fuzzy Flannel Blankets for Couch Sofa Travel
- Price
- $26.17
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 6mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Yellow - Mickey and Friends 40x50 - Travel Blanket
- Price
- $20.35
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 7mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Beige - Disney Dogs 46x60 - Throw Blanket
- Price
- $23.66
- Rating
- 4.8/5
- Reviews
- 488
- Age
- 7mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Beige - Disney Dogs 40x50 - Travel Blanket
- Price
- $20.67
- Rating
- 4.8/5
- Reviews
- 488
- Age
- 7mo ago

50 x 60 Throw Blanket Soft Cozy & Lightweight for Living Room Bedroom & Office; Gift-Ready Comfort for Birthdays Holidays Housewarming & Care Packages
- Price
- $28.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
15 rising
Sellers
39
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 74%
Open market
10%
- Disney33%
- Jay Franco31%
- Northwest14%
- STONEGLOW5%
- Vera Bradley4%
- OYTVBMHJDS3%
- Open — no brand owns it (9 brands, 10%)
Demand
Disney Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Disney Blanket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- disney blanket123K/yr
- disney throw blanket44K/yr
- disney blankets27K/yr
- disney blanket for adults34K/yr
- disney blankets for kids21K/yr
- disney fleece blanket9K/yr
- disney blankets and throws7K/yr
- disney throw blankets for adults7K/yr
- disney blankets for adults7K/yr
- disney throw6K/yr
Reviews and returns
What reviews say buyers love and hate about Disney Blanket
We read the reviews and the return reasons for every product selling here.
“I just wish that it was a little thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disney Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









