Skip to content

Disney Blanket

Fail

Buyers convert on only 0.8% of searches, so Disney Blanket is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$60K/yr285K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
39%top-5 click share · 15 brands · 39 sellers

Flapen Score

Disney Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Disney Blanket is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Blanket 285K times last year and spent an estimated $60K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
0.8%
Market size, estimated
$60Ka year
Peak month
December4.5× the quietest month
Top search term
disney blanket123K searches a year

02 · Price

A sale here is worth $26.94.

Listings sell for $26.94 on average, from $9.96 to $54.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.94 that is $0 to $3K a year per listing.

Average price
$26.94inside the $15 to $100 sweet spot
Price range
$9.96–$54.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #602 within Kids' Bedding. It carries 2,002 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
18.5%
Average rank
#602in Kids' Bedding
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
2,002per listing
Listings tracked
50

04 · Newcomers

2 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Disney Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

39

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

39%

Top 20: 74%

Open market

10%

  • Brand 133%
  • Brand 231%
  • Brand 314%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (9 brands, 10%)

Demand

Disney Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Disney Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney blanket123K/yr
  • disney throw blanket44K/yr
  • disney blankets27K/yr
  • disney blanket for adults34K/yr
  • disney blankets for kids21K/yr
  • disney fleece blanket9K/yr
  • disney blankets and throws7K/yr
  • disney throw blankets for adults7K/yr
  • disney blankets for adults7K/yr
  • disney throw6K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Blanket

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Soft Feel”
25%of negative reviews mention “Thickness”
1.6%of orders come back
“I just wish that it was a little thicker”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Disney Blanket questions

Answered from the same tracked data.