disney blanket
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.94avg listing price — sweet spot $15–$100
Price range
Great$9.96–$54.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Review moat
Okay2,002.14avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 285K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, disney blanket is a $60K/yr Amazon United States market (285K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
disney blanket market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $81K–$108K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #602
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 18.5%
- Avg brand age
- 35 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
39
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
39%
Top 20: 74%
Open market
10%
- Disney33%
- Jay Franco31%
- Northwest14%
- STONEGLOW5%
- Vera Bradley4%
- OYTVBMHJDS3%
- Open — no brand owns it (9 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Top disney blanket search terms
- disney blanket123K/yr
- disney throw blanket44K/yr
- disney blankets27K/yr
- disney blanket for adults34K/yr
- disney blankets for kids21K/yr
- disney fleece blanket9K/yr
- disney blankets and throws7K/yr
- disney throw blankets for adults7K/yr
- disney blankets for adults7K/yr
- disney throw6K/yr
Top disney blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jay Franco Disney Mickey Mouse & Minnie Mouse Throw Blanket - Cozy 50 x 60 Inch Fluffy Feather Knit Fuzzy Blanket Gray Stars Super Soft Lightweight Machine Washable Bedding
Jay Franco$35.734.8★791 rev
Disney Stitch Blanket Hoodie for Kids Teens Oversized Fleece Wearable Hoodie Blanket with Sherpa Hood Gifts for Kids (Blue)
Disney$45.014.7★4,802 rev
Northwest Disney 100 Silk Touch Throw Blanket 50 x 60 Years of Wonder
Northwest$20.804.6★251 rev
Disney Mickey Mouse Womens Wearable Blanket Hoodie | Adults Beige Hooded Pullover with Mickey Mouse All Over Print | Ladies
Disney$52.024.8★39 rev
Disney Characters Flannel Fleece Baby Blanket - Soft & Cozy 30x40 Inches Featuring Mickey Mouse Minnie Mouse Winnie The Pooh and Dumbo
Disney$9.994.7★937 rev
Newest
by launch date
Cute Throw Blanket 60x50 Inches Blanket Gift for Women and Men Soft Fuzzy Flannel Blankets for Couch Sofa Travel
STONEGLOW$26.1745 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Yellow - Mickey and Friends 40x50 - Travel Blanket
Jay Franco$20.35407 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Beige - Disney Dogs 46x60 - Throw Blanket
Jay Franco$23.66488 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Beige - Disney Dogs 40x50 - Travel Blanket
Jay Franco$20.67488 rev
50 x 60 Throw Blanket Soft Cozy & Lightweight for Living Room Bedroom & Office; Gift-Ready Comfort for Birthdays Holidays Housewarming & Care Packages
OYTVBMHJDS$28.110 rev
Trending
90-day click momentumDisney Stitch Blanket Hoodie for Kids Teens Oversized Fleece Wearable Hoodie Blanket with Sherpa Hood Gifts for Kids (Blue)
Disney$45.014.7★
Disney Stitch Eeyore Oversized Wearable Blanket Hoodie Women Sherpa Fleece Warm Hooded Blanket Gifts for Her (Blue Tropical)
Disney$41.294.8★
Northwest Disney Mickey Mouse Plush Throw Blanket Oversized 62 x 90 Silk Touch Soft Fleece Blanket for Kids & Adults Officially Licensed
Northwest$30.614.6★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Yellow - Mickey and Friends 40x50 - Travel Blanket
Jay Franco$20.354.7★
Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Teal - Moana
Jay Franco$23.514.8★
What buyers say about disney blanket
What buyers praise and complain about, mined from review topics.What buyers love
“It's very soft”
“Warm and comfy”
“Its a perfect fit”
“Great baby shower gift”
“it seems as though the quality is very durable”
“Comfortable”
“Note on construction: The fleece is very lightweight”
“Bright colors”
“It was as advertised”
“The design is excellent”
What buyers complain about
“I just wish that it was a little thicker”
“Sizing seemed very off”
“thin”
“Honestly, they look way more expensive than they are”
“Its OK, just a flimsy throw, not great”
“I was not really happy with the colors”
“Cheap material”
“Super thin and so much fuzzy from fabric coming off”
“I tried cancelling this twice as I initially bought it as a gift for someone else”
“Poor Workmanship”
Top return reasons
Common questions
- Is disney blanket profitable to sell on Amazon United States?
- The niche generates $60K/yr across 50 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the disney blanket niche?
- 15 brands and 39 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in disney blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Thin. The return rate is 1.6%.
- When does demand for disney blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the disney blanket niche?
- Listings span $9.96–$54.34; the average listing price is $26.94 (sweet spot $15–$100). The average incumbent carries 2,002 reviews — the moat a new listing must climb.