dish soap holder
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$16.57avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$4.43–$39.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,440.69avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Market size
Bad$58K$58K/yr · 415K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, dish soap holder is a $58K/yr Amazon United States market (415K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
dish soap holder market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $66K–$83K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #295
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.7%
- Avg brand age
- 28 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
41 flat
Sellers
45
Top-5 brand share
49%
Top 20: 84%
Top-5 click share
39%
Top 20: 74%
Open market
46%
- zoocatia25%
- Amyhill7%
- Ayiaren6%
- Spacewiser6%
- GENRICE5%
- AMH5%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — -5.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top dish soap holder search terms
- kitchen counter tray58K/yr
- counter tray50K/yr
- kitchen tray for counter53K/yr
- wooden tray for kitchen counter47K/yr
- wood tray for kitchen counter43K/yr
- decorative tray for kitchen counter34K/yr
- oil tray kitchen counter17K/yr
- kitchen island tray15K/yr
- kitchen oil tray14K/yr
- bandeja decorativa para cocina13K/yr
Top dish soap holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wood Bathroom Tray Farmhouse Decor Kitchen Soap Holder 8.7x3.6 Brown
zoocatia$9.514.5★3,318 rev
Round Decorative Tray Wood Bathroom Counter Organizer Farmhouse Kitchen Decor Wooden Riser for Soap Dish Perfume Candle Sponge 10 - Brown
zoocatia$13.414.7★1,343 rev
Amyhill Wood Pedestal Stand Kitchen Soap Tray Farmhouse Wooden Riser Stand for Kitchen Bathroom Counter Table Decor Plant Vases Display(Classic Dark Brown 12 x 7 Inch)
Amyhill$22.404.1★447 rev
Acacia Wood Serving Tray Decor Small Cheese Charcuterie Boards Wooden Plate
Ayiaren$9.754.6★1,029 rev
11.5 Inches Candle Holder Tray Home Decor Round Wood Tray for Coffee Table Small Wooden Serving Decorative Trays for Home
GENRICE$10.334.4★1,570 rev
Newest
by launch date
Kiseng 17 x 12 Inch Acacia Wood Large Serving Tray with Handles
KISENG$19.54154 rev
Amazon Basics Wooden Serving Tray with Built-in Handles Acacia Wood 17 x 12 in.
Amazon Basics$20.21337 rev
Oil Tray Kitchen Counter Kitchen Tray for Oil Bottle Made of Soft Silicone Protect Bottles from Cracks and Scratches Smooth Easy to Clean Keeps Countertop Tidy for Glass Oils Sprayer and Bottle
Fevbcnrj$9.9222 rev
DEBETOOL Round Rustic Wood Decorative Tray
DEBETOOL$9.78218 rev
Zurklulu Large 16 Acacia Wood Riser Pedestal Stand for Kitchen Counter
Zurklulu$30.55269 rev
Trending
90-day click momentumKiseng 17 x 12 Inch Acacia Wood Large Serving Tray with Handles
KISENG$19.544.6★
Amazon Basics Wooden Serving Tray with Built-in Handles Acacia Wood 17 x 12 in.
Amazon Basics$20.214.8★
NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants
NiuYichee$9.554.4★
Oil Tray Kitchen Counter Kitchen Tray for Oil Bottle Made of Soft Silicone Protect Bottles from Cracks and Scratches Smooth Easy to Clean Keeps Countertop Tidy for Glass Oils Sprayer and Bottle
Fevbcnrj$9.924.7★
Spacewiser Silicone Countertop & Vanity Tray 11.7 Bathroom Counter Tray
Spacewiser$17.634.6★
What buyers say about dish soap holder
What buyers praise and complain about, mined from review topics.What buyers love
“Solid build quality”
“fits exactly what I was looking for”
“Better than Expected”
“Sturdy design”
“Good sturdy tray”
“Well worth it”
“Beautiful wood”
“True to color just like the picture”
“Easy to clean”
“Lightweight so its easy to take on”
What buyers complain about
“Big”
“Bad quality”
“The wood is warped”
“It had questionable brown stains on it”
“Wasn't expecting this color”
“Quite expensive tho”
“it broke”
“not very sturdy”
“The picture is deceiving on what you can put on it”
“Difficult to clean”
Top return reasons
Common questions
- Is dish soap holder profitable to sell on Amazon United States?
- The niche generates $58K/yr across 51 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the dish soap holder niche?
- 41 brands and 45 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in dish soap holder?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wood Quality. The return rate is 5.0% — above our launch gate.
- When does demand for dish soap holder peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the dish soap holder niche?
- Listings span $4.43–$39.88; the average listing price is $16.57 (sweet spot $15–$100). The average incumbent carries 1,441 reviews — the moat a new listing must climb.