disco plates
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Review moat
Great361.62avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.05avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$8.65–$32.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 78K searches
According to Flapen's Amazon United States niche tracking, disco plates is a $60K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
disco plates market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $64K–$80K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #1,273
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 11.2%
- Avg brand age
- 26 months
- Avg seller age
- 215 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
23
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
35%
- FunisFun19%
- ZOIIWA13%
- CHUNNIN12%
- miikoul9%
- Funtery7%
- Oitnlaughter6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top disco plates search terms
- disco plates22K/yr
- disco ball plates22K/yr
- disco party plates10K/yr
- disco plates and napkins8K/yr
- disco paper plates5K/yr
- disco ball party plates3K/yr
- disco ball plates and napkins4K/yr
- disco ball paper plates3K/yr
Top disco plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FunisFun Disco Plates 25P Disposable Disco Ball Plates for 70s Disco Party Decorations Wedding Birthday Bachelorette Party 7
FunisFun$8.964.7★284 rev
miikoul 50 Pcs Disco Paper Plates Silver Foil Disposable Plates 70s Disco Party Supplies Bachelorette Plates Disco Ball Dessert Dinner Plates for Birthday 70s Disco Party Wedding(7 9) Small
miikoul$14.904.7★51 rev
96 Pieces Disco Party Plates Disco Ball Theme Party Decorations Silver Cake Paper Plates and Napkins Hip Hop Disposable Dessert Tableware Set Baby Shower Birthday Supplies 24 Guests
ZOIIWA$18.394.3★70 rev
CHUNNIN 48Pcs 70s Shining Disco Ball 7 Paper Plates for Disco Decorations 70s Theme Party Plates Retro Colorful Dinner Plate for 1970s Dance Birthday Baby Shower Party Supplies
CHUNNIN$9.904.5★92 rev
96Pcs Singer Plates and Napkins Disco Ball Party Decorations Colorful Disco Ball Dessert Plates Music Themed Birthday Tableware for 24 Guests Music Lover Birthday Wedding Anniversary Party Supplies
CHUNNIN$18.864.6★369 rev
Newest
by launch date
HiEnjoin 50Pcs Disco Ball Plates 7 Inch Disposable Disco Party Plates Cake Plates for 70s Disco Party Decorations Wedding Birthday Dancing Bachelorette Kop Party Supplies
HiEnjoin$8.90240 rev
50PCS Disco Plates and Napkins 7 Inch Disposable Holographic Silver Disco Ball Dessert Plates for 70s Theme Party Decorations Birthday Wedding Bachelorette Kpop Party Supplies Serve 25 Guests
HiEnjoin$8.8923 rev
200 Pcs Singer Plates and Napkins Disco Ball Party Decorations Colorful Disco Ball Dessert Plates Music Themed Birthday Tableware for 50 Guests Music Lover Birthday Wedding Anniversary Party Supplies
Oitnlaughter$24.841 rev
140PCS Disco Ball Party Decorations Black Silver Disco Paper Plates and Napkins Dessert Tableware Set Hip Hop Birthday Party Supplies 20 Guests
HUIYANFSY$20.6610 rev
50pcs Singer Themed Paper Plates and Napkins Colorful Disco Ball Birthday Tableware Music Party Supplies for 25 Guests Disco Ball Dessert Plates Music Lover Wedding Anniversary Birthday Party Decor
Oitnlaughter$12.181 rev
Trending
90-day click momentum50PCS Disco Plates and Napkins 7 Inch Disposable Holographic Silver Disco Ball Dessert Plates for 70s Theme Party Decorations Birthday Wedding Bachelorette Kpop Party Supplies Serve 25 Guests
HiEnjoin$8.894.8★
HiEnjoin 50Pcs Disco Ball Plates 7 Inch Disposable Disco Party Plates Cake Plates for 70s Disco Party Decorations Wedding Birthday Dancing Bachelorette Kop Party Supplies
HiEnjoin$8.904.6★
200 Pcs Singer Plates and Napkins Disco Ball Party Decorations Colorful Disco Ball Dessert Plates Music Themed Birthday Tableware for 50 Guests Music Lover Birthday Wedding Anniversary Party Supplies
Oitnlaughter$24.845.0★
Kochorie 169 Pieces 70s 80s Disco Party Supplies Silver Disco Ball Disposable Tableware Set with Plates Napkins Plastic Cups Cutlery Table Runner for 24 Guest Bachelorette Wedding Birthday Party Decor
Kochorie$32.375.0★
140PCS Disco Ball Party Decorations Black Silver Disco Paper Plates and Napkins Dessert Tableware Set Hip Hop Birthday Party Supplies 20 Guests
HUIYANFSY$20.664.9★
What buyers say about disco plates
What buyers praise and complain about, mined from review topics.What buyers love
“Forks were strong”
“They are exactly as advertised”
“Super cute and durable”
“they were bright”
“They worked great for cake”
“The colors are nice”
“made everything come together nicely”
“The eating utensils all were of great working quality”
“Cute design”
“Very hip and fit her theme”
What buyers complain about
“Too small”
“And they were flimsy”
“Not durable or even slightly sturdy”
“Very poor quality”
“Had To Assemble”
“Its not quite as shiny or sparkly as the photos imply”
“though lets be real - the listing's claims of being sparkling are a bit of a stretch”
“Crazy for 10 dollars”
“a little bit less vibrant in color when compared to the plates”
“The napkins are on the thin side”
Top return reasons
Common questions
- Is disco plates profitable to sell on Amazon United States?
- The niche generates $60K/yr across 34 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the disco plates niche?
- 20 brands and 23 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in disco plates?
- Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 4.2%.
- When does demand for disco plates peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the disco plates niche?
- Listings span $8.65–$32.37; the average listing price is $16.05 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.