Dirty Thirty
MaybeThe top 5 brands take only 38% of clicks. But shoppers spend an estimated $61K a year here, so Dirty Thirty is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $61K/yr112K searches / yr
- 90-day growth
- +10.4%search demand this quarter
- Competition
- 35%top-5 click share · 35 brands · 40 sellers
Flapen Score
Dirty Thirty against its category
The dotted line is the Home & Kitchen average. Past it, Dirty Thirty is stronger. Inside it, weaker.
Market
The Dirty Thirty market on Amazon at a glance
Shoppers on Amazon United States searched for Dirty Thirty 112K times last year and spent an estimated $61K. The top 5 brands take 38% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- +10.4%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $61Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- dirty 3061K searches a year
02 · Price
A sale here is worth $12.05.
Listings sell for $12.05 on average, from $4.94 to $24.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.05 that is $0 to $1K a year per listing.
- Average price
- $12.05under the $15 to $100 sweet spot
- Price range
- $4.94–$24.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #8,391 within Balloons. It carries 500 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #8,391in Balloons
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 500per listing
- Listings tracked
- 44
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Dirty Thirty products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
40
Top-5 brand share
38%
Top 20: 85%
Top-5 click share
35%
Top 20: 77%
Open market
57%
- Brand 112%
- Brand 28%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Dirty Thirty search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Dirty Thirty search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dirty 3061K/yr
- dirty thirty37K/yr
- dirty thirty decorations9K/yr
- dirty 30 birthday5K/yr
Reviews and returns
What reviews say buyers love and hate about Dirty Thirty
We read the reviews and the return reasons for every product selling here.
“size of the balloons was not huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dirty Thirty questions
Answered from the same tracked data.