Skip to content

Diploma Frame 14x17

Fail

Shoppers spend an estimated $72K a year here, so Diploma Frame 14x17 is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$72K/yr44K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
53%top-5 click share · 9 brands · 12 sellers

Flapen Score

Diploma Frame 14x17 against its category

The dotted line is the Home & Kitchen average. Past it, Diploma Frame 14x17 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diploma Frame 14x17 market on Amazon at a glance

Shoppers on Amazon United States searched for Diploma Frame 14x17 44K times last year and spent an estimated $72K. The top 5 brands take 83% of clicks. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
3.6%
Market size, estimated
$72Ka year
Peak month
July2.0× the quietest month
Top search term
diploma frame 14x1718K searches a year

02 · Price

A sale here is worth $45.63.

Listings sell for $45.63 on average, from $20.65 to $59.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $45.63 that is $0 to $5K a year per listing.

Average price
$45.63inside the $15 to $100 sweet spot
Price range
$20.65–$59.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #96 within Picture Frames. It carries 3,572 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
89%
Out of stock, average day
5.0%
Average rank
#96in Picture Frames
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,572per listing
Listings tracked
27

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Diploma Frame 14x17 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

12

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

10%

  • Brand 135%
  • Brand 222%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (3 brands, 10%)

Demand

Diploma Frame 14x17 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Diploma Frame 14x17 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diploma frame 14x1718K/yr
  • 14x17 diploma frame10K/yr
  • 14 x 17 diploma frame5K/yr
  • 16x20 diploma frame4K/yr
  • diploma frame 16x204K/yr
  • 17x14 diploma frame4K/yr

Reviews and returns

What reviews say buyers love and hate about Diploma Frame 14x17

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Frame Quality”
31%of negative reviews mention “Frame Quality”
3.6%of orders come back
“The frame I received was broken”
A buyer, on “Frame Quality”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Diploma Frame 14x17 questions

Answered from the same tracked data.