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Dinosaur Rug

Fail

Buyers convert on only 0.5% of searches, so Dinosaur Rug is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$48K/yr215K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
35%top-5 click share · 36 brands · 50 sellers

Flapen Score

Dinosaur Rug against its category

The dotted line is the Home & Kitchen average. Past it, Dinosaur Rug is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dinosaur Rug market on Amazon at a glance

Shoppers on Amazon United States searched for Dinosaur Rug 215K times last year and spent an estimated $48K. The top 5 brands take 38% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
0.5%
Market size, estimated
$48Ka year
Peak month
August1.3× the quietest month
Top search term
dinosaur rug108K searches a year

02 · Price

A sale here is worth $42.21.

Listings sell for $42.21 on average, from $8.82 to $182.01. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $42.21 that is $0 to $4K a year per listing.

Average price
$42.21inside the $15 to $100 sweet spot
Price range
$8.82–$182.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #2,352 within Kids' Room Décor. It carries 1,077 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
92%
Out of stock, average day
12.0%
Average rank
#2,352in Kids' Room Décor
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,077per listing
Listings tracked
49

04 · Newcomers

4 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Dinosaur Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

50

Top-5 brand share

38%

Top 20: 82%

Top-5 click share

35%

Top 20: 74%

Open market

57%

  • Brand 111%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Dinosaur Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dinosaur Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dinosaur rug108K/yr
  • dinosaur rugs for boys bedroom38K/yr
  • dino rug22K/yr
  • dinosaur rug for boys room6K/yr
  • dinosaur rugs10K/yr
  • dino rugs for boys room8K/yr
  • dinosaur carpet6K/yr
  • dinosaur area rug6K/yr
  • jurassic park rug6K/yr
  • dinosaur rug for nursery5K/yr

Reviews and returns

What reviews say buyers love and hate about Dinosaur Rug

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Too small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dinosaur Rug questions

Answered from the same tracked data.