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Dining Chairs with Casters

Fail

Buyers convert on only 0.1% of searches, so Dining Chairs with Casters is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$143K/yr314K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
18%top-5 click share · 38 brands · 57 sellers

Flapen Score

Dining Chairs with Casters against its category

The dotted line is the Home & Kitchen average. Past it, Dining Chairs with Casters is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dining Chairs with Casters market on Amazon at a glance

Shoppers on Amazon United States searched for Dining Chairs with Casters 314K times last year and spent an estimated $143K. The top 5 brands take 67% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
0.1%
Market size, estimated
$143Ka year
Top search term
dining chairs with casters43K searches a year

02 · Price

A sale here is worth $413.89.

Listings sell for $413.89 on average, from $60.28 to $1468.56. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $413.89 that is $0 to $41K a year per listing.

Average price
$413.89above the $15 to $100 sweet spot
Price range
$60.28–$1468.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$41K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #972 within Dining Room Furniture. It carries 166 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
42%
Out of stock, average day
16.2%
Average rank
#972in Dining Room Furniture
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
166per listing
Listings tracked
144

04 · Newcomers

30 of last year's 74 launches cleared the first-year sales bar.

74 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
74
Successful launches
30Amazon's first-year sales bar
Average brand age
31 months

Products

Top Dining Chairs with Casters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

57

Top-5 brand share

67%

Top 20: 93%

Top-5 click share

18%

Top 20: 42%

Open market

29%

  • Brand 137%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Dining Chairs with Casters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Dining Chairs with Casters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dining chairs with casters43K/yr
  • swivel dining chair43K/yr
  • rolling dining chairs39K/yr
  • dining chairs with wheels28K/yr
  • slipcovered dining chair25K/yr
  • dining chair with wheels12K/yr
  • kislot upholstered dining chair10K/yr
  • rolling dining chair11K/yr
  • dining chairs on casters12K/yr
  • dining room chairs with wheels11K/yr

Reviews and returns

What reviews say buyers love and hate about Dining Chairs with Casters

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Size-Overall”
2.9%of orders come back
“a little short”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dining Chairs with Casters questions

Answered from the same tracked data.