Dining Chairs
MaybeShoppers spend an estimated $9.3M a year here. But buyers convert on only 0.3% of searches, so Dining Chairs is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $9.3M/yr17.7M searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 21%top-5 click share · 52 brands · 66 sellers
Flapen Score
Dining Chairs against its category
The dotted line is the Home & Kitchen average. Past it, Dining Chairs is stronger. Inside it, weaker.
Market
The Dining Chairs market on Amazon at a glance
Shoppers on Amazon United States searched for Dining Chairs 17.7M times last year and spent an estimated $9.3M. The top 5 brands take 44% of clicks. Demand peaks in Nov. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 17.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.3M a year.
- Searches, last 12 months
- 17.7M
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $9.3Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- dining chairs4.5M searches a year
02 · Price
A sale here is worth $209.46.
Listings sell for $209.46 on average, from $66.41 to $507.44. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $209.46 that is $52K to $105K a year per listing.
- Average price
- $209.46above the $15 to $100 sweet spot
- Price range
- $66.41–$507.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $52K–$105K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #504 within Dining Room Furniture. It carries 670 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 48%
- Out of stock, average day
- 4.3%
- Average rank
- #504in Dining Room Furniture
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 670per listing
- Listings tracked
- 102
04 · Newcomers
56 of last year's 59 launches cleared the first-year sales bar.
59 products launched here in the last 12 months. 56 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 59
- Successful launches
- 56Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Dining Chairs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
52 falling
Sellers
66
Top-5 brand share
44%
Top 20: 80%
Top-5 click share
21%
Top 20: 49%
Open market
51%
- Brand 118%
- Brand 212%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Dining Chairs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Dining Chairs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dining chairs4.5M/yr
- dining chairs set of 42.5M/yr
- dining room chairs1.5M/yr
- dining chairs set of 61.2M/yr
- sillas de comedor1.2M/yr
- kitchen chairs980K/yr
- dining chair676K/yr
- chairs for dining table577K/yr
- dining chairs set of 2522K/yr
- dining room chairs set of 4498K/yr
Reviews and returns
What reviews say buyers love and hate about Dining Chairs
We read the reviews and the return reasons for every product selling here.
“assembly was not easy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dining Chairs questions
Answered from the same tracked data.









