Difference Maker

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

145K

Growth, 90 days vs prior 90

+23.0%

Conversion, latest week

2.5%

Market size, estimated

$66Ka year

Peak month

December3.4× the quietest month

Top search term

difference maker gift69K searches a year

Listings sell for $18.18 on average, from $6.34 to $50.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $18.18 that is $2K to $5K a year per listing.

Average price

$18.18inside the $15 to $100 sweet spot

Price range

$6.34–$50.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.5%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,081 within Decorative Signs & Plaques. It carries 247 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

98%

Out of stock, average day

1.9%

Average rank

#1,081in Decorative Signs & Plaques

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

247per listing

Listings tracked

44

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

19 months