- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $160K/yr193K searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 18 sellers
Flapen Score
Diamonds against its category
The dotted line is the Home & Kitchen average. Past it, Diamonds is stronger. Inside it, weaker.
Market
The Diamonds market on Amazon at a glance
Shoppers on Amazon United States searched for Diamonds 193K times last year and spent an estimated $160K. The top 5 brands take 69% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.
- Searches, last 12 months
- 193K
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $160Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- diamon33K searches a year
02 · Price
A sale here is worth $57.30.
Listings sell for $57.30 on average, from $6.23 to $316.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $57.30 that is $6K to $14K a year per listing.
- Average price
- $57.30inside the $15 to $100 sweet spot
- Price range
- $6.23–$316.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$14K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,621 within Vase Fillers. It carries 2,405 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #2,621in Vase Fillers
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 2,405per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Diamonds products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 3, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hicarer 800-Piece Diamond Decorations - Acrylic Diamond Table Scatter Crystals for Vase Fillers Party Decor (Clear 30mm 20mm 12mm 8mm 4mm)
- Price
- $12.77
- Rating
- 4.6/5
- Reviews
- 613
- Age
- 5y ago

Pmfxinyao 0.2-10 Carats Moissanite Loose Gemstone Round Cut D Color VVS1 Clarity with GRA Certificate. (0.2 Carats)
- Price
- $10.67
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

DomeStar Fake Ice 150PCS Fake Diamonds Plastic Diamonds Acrylic Rocks Vase Fillers for Centerpieces Wedding Party Table Scatter Food Display
- Price
- $7.06
- Rating
- 4.7/5
- Reviews
- 15,924
- Age
- 10y ago

20mm (0.8in) Crystal Diamond Collectible Figurines Home Decor
- Price
- $13.82
- Rating
- 4.8/5
- Reviews
- 415
- Age
- 6y ago

The Diamond Channel CERTIFIED 1 to 12 Carat LAB GROWN Solitaire Diamond Stud Earrings Round Cut 4 Prong Screw Back (F-G Color VS1-VS2 Eye Clean Clarity)
- Price
- $300.39
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 3y ago
Trending
estimated 90-day click momentum
The Diamond Channel Certified LAB GROWN 0.25-2.00ct Diamond Necklace for Women 14 Karat Solid Gold 4-Prong Necklace Gold Diamond Necklace For Women( 16 + 2 Inch Extender) (Sterling-Silver 0.25 cttw)
- Price
- $148.66
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 2y ago

Gilded 1/2 Carat Total Weight Lab-Grown Diamond 14KT Gold Plated Silver Stud Earrings for Women| Hypoallergenic Fine Jewelry | 4-Prong Basket Push Back nut | SI1 Clarity F Color Round Cut
- Price
- $102.70
- Rating
- 4.6/5
- Reviews
- 896
- Age
- 1y ago

Gilded 1/4 Carat Total Weight Lab-Grown Diamond 10KT White Gold Stud Earrings for Women| Hypoallergenic Fine Gold Jewelry | 4-Prong Basket Push Back Nut | SI1 Clarity F Color Round Cut
- Price
- $88.76
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 2y ago

Amazon Essentials 0.25 to 1 Carat IGI Certified Solitaire Lab Grown Diamond Stud 14k Gold 4 Prong Round Cut Earrings (G-H Color VS1-VS2 Clarity)
- Price
- $109.14
- Rating
- 4.5/5
- Reviews
- 279
- Age
- 1y ago

Moissanite Stud Earrings 925 Sterling Silver Diamond Studs 1 carat 5mm
- Price
- $32.60
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 1y ago
Newest
by launch date
Moissanite Stud Earrings 925 Sterling Silver Diamond Studs 1 carat 5mm
- Price
- $32.60
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 1y ago

Pmfxinyao 0.2-10 Carats Moissanite Loose Gemstone Round Cut D Color VVS1 Clarity with GRA Certificate. (0.2 Carats)
- Price
- $10.67
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Gilded 1/2 Carat Total Weight Lab-Grown Diamond 14KT Gold Plated Silver Stud Earrings for Women| Hypoallergenic Fine Jewelry | 4-Prong Basket Push Back nut | SI1 Clarity F Color Round Cut
- Price
- $102.70
- Rating
- 4.6/5
- Reviews
- 896
- Age
- 1y ago

Amazon Essentials 0.25 to 1 Carat IGI Certified Solitaire Lab Grown Diamond Stud 14k Gold 4 Prong Round Cut Earrings (G-H Color VS1-VS2 Clarity)
- Price
- $109.14
- Rating
- 4.5/5
- Reviews
- 279
- Age
- 1y ago

Amazon Essentials IGI Certified 0.5 Carat Solitaire Lab Grown Diamond Pendant Necklace in 14k Yellow Gold - 16 Chain with 2 Extender
- Price
- $316.82
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
18
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 97%
Open market
24%
- Hicarer31%
- DomeStar14%
- Pmfxinyao8%
- QFkris8%
- The Diamond Channel7%
- LONGWIN6%
Demand
Diamonds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Diamonds search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- diamon33K/yr
- fake diamonds34K/yr
- dimond28K/yr
- diamantes22K/yr
- fake diamond17K/yr
- real diamonds13K/yr
- dimonds12K/yr
- acrylic diamonds11K/yr
- plastic diamonds6K/yr
- acrylic diamond gems4K/yr
Reviews and returns
What reviews say buyers love and hate about Diamonds
We read the reviews and the return reasons for every product selling here.
“The bag is really small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diamonds questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









