dia de los muertos candles
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Great$17.99avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good521.2avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.17–$26.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 57K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dia de los muertos candles is a $0/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
dia de los muertos candles market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $27K–$36K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #323
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 30.6%
- Avg brand age
- 38 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Platinum Series46%
- Smoke Odor Exterminator27%
- Jingmore14%
- Stonebriar13%
Demand
Weekly Amazon search volume, last 39 weeks — -13.9% search growth over the last 90 days.Top dia de los muertos candles search terms
- day of the dead candles17K/yr
- sugar skull candle4K/yr
- dia de los muertos candles20K/yr
- day of the dead candle4K/yr
- dia de los muertos candle4K/yr
- day of dead candles3K/yr
- ofrenda candles5K/yr
Top dia de los muertos candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dia de Los Muertos Religious Devotional Candles - 3 Pack of 8 Calaveras Sugar Skull Candles for Ofrendas Vigils Prayers Blessing Ceremonies More
Platinum Series$21.764.0★10 rev
Smoke Odor Exterminator 13oz Jar Candles Sugar Skull Pack of 2
Smoke Odor Exterminator$20.184.5★394 rev
Jingmore 6 Pcs Votive Candle Holder Glass Votive Holder Flameless Candles with 6 Laser Engraving Patterns for Party Decor(Multicolor Sugar Skull)
Jingmore$26.534.9★22 rev
Virgin of Guadalupe Flameless LED Prayer Candle Unique Religious Decoration Gift Idea for Mothers Day Birthday or Any Holiday 8.2 Inches
Stonebriar$10.174.7★1,585 rev
Smoke Odor Exterminator 13oz Jar Candle Sugar Skull
Smoke Odor Exterminator$11.304.4★595 rev
Newest
by launch dateJingmore 6 Pcs Votive Candle Holder Glass Votive Holder Flameless Candles with 6 Laser Engraving Patterns for Party Decor(Multicolor Sugar Skull)
Jingmore$26.5322 rev
Dia de Los Muertos Religious Devotional Candles - 3 Pack of 8 Calaveras Sugar Skull Candles for Ofrendas Vigils Prayers Blessing Ceremonies More
Platinum Series$21.7610 rev
Smoke Odor Exterminator 13oz Jar Candles Sugar Skull Pack of 2
Smoke Odor Exterminator$20.18394 rev
Smoke Odor Exterminator 13oz Jar Candle Sugar Skull
Smoke Odor Exterminator$11.30595 rev
Virgin of Guadalupe Flameless LED Prayer Candle Unique Religious Decoration Gift Idea for Mothers Day Birthday or Any Holiday 8.2 Inches
Stonebriar$10.171,585 rev
Trending
90-day click momentumSmoke Odor Exterminator 13oz Jar Candles Sugar Skull Pack of 2
Smoke Odor Exterminator$20.184.5★
Smoke Odor Exterminator 13oz Jar Candle Sugar Skull
Smoke Odor Exterminator$11.304.4★
Dia de Los Muertos Religious Devotional Candles - 3 Pack of 8 Calaveras Sugar Skull Candles for Ofrendas Vigils Prayers Blessing Ceremonies More
Platinum Series$21.764.0★
Jingmore 6 Pcs Votive Candle Holder Glass Votive Holder Flameless Candles with 6 Laser Engraving Patterns for Party Decor(Multicolor Sugar Skull)
Jingmore$26.534.9★
Virgin of Guadalupe Flameless LED Prayer Candle Unique Religious Decoration Gift Idea for Mothers Day Birthday or Any Holiday 8.2 Inches
Stonebriar$10.174.7★
What buyers say about dia de los muertos candles
What buyers praise and complain about, mined from review topics.What buyers love
“Great Candle”
“Amazing smell”
“Like the durability and timer to on and off”
“Love it bright colors just like a candle movement really recommended”
“completely functional for my use”
“Beautiful product”
“It does what it's supposed to do”
“Flameless makes it safe and its beautiful”
“Worth every penny”
What buyers complain about
“It smells like a mixture of urinal cake”
“Overpriced Candles. with free bookmark”
“Did not work”
“it burns alot until you blow it out”
“It also made my lips itch”
“the size of jar is alittle small i wish it was alittle bit bigger”
“Been burning since April 19”
Top return reasons
Common questions
- Is dia de los muertos candles profitable to sell on Amazon United States?
- The niche generates $0/yr across 5 tracked products. 90-day search growth is -13.9%. Flapen's verdict: Skip it (26/100).
- How competitive is the dia de los muertos candles niche?
- 4 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dia de los muertos candles?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 1.8%.
- What does it cost to enter the dia de los muertos candles niche?
- Listings span $10.17–$26.53; the average listing price is $17.99 (sweet spot $15–$100). The average incumbent carries 521 reviews — the moat a new listing must climb.