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Dia De Los Muertos Candles

Fail

Shoppers spend an estimated $0 a year here, so Dia De Los Muertos Candles is a Fail.

Flapen Score
26
26 / 100
Ranks 10,962 of 11,240 Home & Kitchen niches · −23 vs the category median of 49
Market size
$0/yr57K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 20 sellers

Flapen Score

Dia De Los Muertos Candles against its category

The dotted line is the Home & Kitchen average. Past it, Dia De Los Muertos Candles is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dia De Los Muertos Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Dia De Los Muertos Candles 57K times last year and spent an estimated $0. All 4 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
day of the dead candles17K searches a year

02 · Price

A sale here is worth $17.99.

Listings sell for $17.99 on average, from $10.17 to $26.53. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.99 that is $0 to $2K a year per listing.

Average price
$17.99inside the $15 to $100 sweet spot
Price range
$10.17–$26.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.6% of listings are out of stock. The average listing ranks #323 within Candleholders. It carries 521 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
30.6%
Average rank
#323in Candleholders
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
521per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dia De Los Muertos Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 227%
  • Brand 314%
  • Brand 413%

Demand

Dia De Los Muertos Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 24.4× · 9 of 12 months tracked

Search terms

Top Dia De Los Muertos Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • day of the dead candles17K/yr
  • sugar skull candle4K/yr
  • dia de los muertos candles20K/yr
  • day of the dead candle4K/yr
  • dia de los muertos candle4K/yr
  • day of dead candles3K/yr
  • ofrenda candles5K/yr

Reviews and returns

What reviews say buyers love and hate about Dia De Los Muertos Candles

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
33%of negative reviews mention “Smell”
1.8%of orders come back
“It smells like a mixture of urinal cake”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dia De Los Muertos Candles questions

Answered from the same tracked data.