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Dia De Los Muertos Backdrop

Fail

Shoppers spend an estimated $13K a year here, so Dia De Los Muertos Backdrop is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$13K/yr80K searches / yr
90-day growth
+50.6%search demand this quarter
Competition
42%top-5 click share · 14 brands · 17 sellers

Flapen Score

Dia De Los Muertos Backdrop against its category

The dotted line is the Home & Kitchen average. Past it, Dia De Los Muertos Backdrop is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dia De Los Muertos Backdrop market on Amazon at a glance

Shoppers on Amazon United States searched for Dia De Los Muertos Backdrop 80K times last year and spent an estimated $13K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+50.6%
Conversion, latest week
1.4%
Market size, estimated
$13Ka year
Peak month
October84.1× the quietest month
Top search term
dia de los muertos backdrop26K searches a year

02 · Price

A sale here is worth $11.88.

Listings sell for $11.88 on average, from $4.76 to $26.50. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.88 that is $0 to $1K a year per listing.

Average price
$11.88under the $15 to $100 sweet spot
Price range
$4.76–$26.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #17,943 within Photobooth Props. It carries 255 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
21.8%
Average rank
#17,943in Photobooth Props
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
255per listing
Listings tracked
22

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Dia De Los Muertos Backdrop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

17

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

42%

Top 20: 100%

Open market

25%

  • Brand 137%
  • Brand 216%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Dia De Los Muertos Backdrop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 84.1×

Search terms

Top Dia De Los Muertos Backdrop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dia de los muertos backdrop26K/yr
  • day of the dead backdrop16K/yr
  • day of the dead banner11K/yr
  • dia de los muertos banner20K/yr
  • dia de muertos backdrop7K/yr

Reviews and returns

What reviews say buyers love and hate about Dia De Los Muertos Backdrop

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Quality-Overall”
3.6%of orders come back
“Ok. Not the best Quality”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dia De Los Muertos Backdrop questions

Answered from the same tracked data.