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Df54

Fail

Prices span $156.43–$394.89, mostly outside the sweet spot, so Df54 is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$592K/yr260K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
85%top-5 click share · 10 brands · 24 sellers

Flapen Score

Df54 against its category

The dotted line is the Home & Kitchen average. Past it, Df54 is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Df54 market on Amazon at a glance

Shoppers on Amazon United States searched for Df54 260K times last year and spent an estimated $592K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $592K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
1.0%
Market size, estimated
$592Ka year
Peak month
July6.7× the quietest month
Top search term
df54 coffee grinder47K searches a year

02 · Price

A sale here is worth $223.66.

Listings sell for $223.66 on average, from $156.43 to $394.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $223.66 that is $22K to $56K a year per listing.

Average price
$223.66above the $15 to $100 sweet spot
Price range
$156.43–$394.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$22K–$56K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #74 within Coffee, Tea & Espresso. It carries 866 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
75%
Out of stock, average day
14.0%
Average rank
#74in Coffee, Tea & Espresso
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
866per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Df54 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

$0$59K$118K$178K$237K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

24

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

7%

  • MiiCoffee47%
  • DF64Coffee18%
  • Viesimple17%
  • Baratza5%
  • SHARDOR3%
  • DF64 Coffee2%
  • Open — no brand owns it (4 brands, 7%)

Demand

Df54 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.7×

Search terms

Top Df54 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • df54 coffee grinder47K/yr
  • df5483K/yr
  • turin df5424K/yr
  • df54 grinder58K/yr
  • miicoffee df5417K/yr
  • df54 espresso grinder9K/yr
  • turin df54 coffee grinder5K/yr
  • df 54 coffee grinder5K/yr
  • df 543K/yr
  • coffee grinder df543K/yr

Reviews and returns

What reviews say buyers love and hate about Df54

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
6.7%of orders come back
“Easily breaks”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Df54 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data