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Desk Signs

Maybe

The top 5 brands take only 18% of clicks. But shoppers spend an estimated $32K a year here, so Desk Signs is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$32K/yr253K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
13%top-5 click share · 139 brands · 231 sellers

Flapen Score

Desk Signs against its category

The dotted line is the Home & Kitchen average. Past it, Desk Signs is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Signs market on Amazon at a glance

Shoppers on Amazon United States searched for Desk Signs 253K times last year and spent an estimated $32K. The top 5 brands take 18% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
1.1%
Market size, estimated
$32Ka year
Top search term
desk signs39K searches a year

02 · Price

A sale here is worth $11.14.

Listings sell for $11.14 on average, from $4.43 to $27.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.14 that is $0 to $1K a year per listing.

Average price
$11.14under the $15 to $100 sweet spot
Price range
$4.43–$27.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #836 within Decorative Signs & Plaques. It carries 2,035 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
98%
Out of stock, average day
1.9%
Average rank
#836in Decorative Signs & Plaques
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,035per listing
Listings tracked
160

04 · Newcomers

12 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
12Amazon's first-year sales bar
Average brand age
28 months

Products

Top Desk Signs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

139 falling

Sellers

231

Top-5 brand share

18%

Top 20: 46%

Top-5 click share

13%

Top 20: 38%

Open market

79%

  • Brand 15%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Desk Signs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top Desk Signs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • desk signs39K/yr
  • dorm desk decor18K/yr
  • mini desk decor23K/yr
  • positive desk decor18K/yr
  • desk accessories funny26K/yr
  • office funny desk accessories14K/yr
  • desk decor funny17K/yr
  • office desk accessories funny16K/yr
  • desk trinkets for women13K/yr
  • tiny desk decor10K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Signs

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Too big”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Desk Signs questions

Answered from the same tracked data.