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Designer Rugs

Maybe

Products sell for $27.97 on average, inside the sweet spot. But buyers convert on only 0.5% of searches, so Designer Rugs is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 49
Market size
$70K/yr524K searches / yr
90-day growth
+17.7%search demand this quarter
Competition
43%top-5 click share · 28 brands · 36 sellers

Flapen Score

Designer Rugs against its category

The dotted line is the Home & Kitchen average. Past it, Designer Rugs is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Designer Rugs market on Amazon at a glance

Shoppers on Amazon United States searched for Designer Rugs 524K times last year and spent an estimated $70K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
524K
Growth, 90 days vs prior 90
+17.7%
Conversion, latest week
0.5%
Market size, estimated
$70Ka year
Peak month
December1.6× the quietest month
Top search term
supreme rug115K searches a year

02 · Price

A sale here is worth $27.97.

Listings sell for $27.97 on average, from $15.29 to $68.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.97 that is $0 to $3K a year per listing.

Average price
$27.97inside the $15 to $100 sweet spot
Price range
$15.29–$68.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #1,444 within Bath Rugs. It carries 435 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
8.5%
Average rank
#1,444in Bath Rugs
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
435per listing
Listings tracked
46

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Designer Rugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

36

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

43%

Top 20: 75%

Open market

41%

  • Brand 116%
  • Brand 210%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Designer Rugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Designer Rugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • supreme rug115K/yr
  • cartoon rug61K/yr
  • chrome hearts rug37K/yr
  • rugs for men39K/yr
  • trippy rug39K/yr
  • cool rugs for men30K/yr
  • cartoon rugs26K/yr
  • designer rug28K/yr
  • character rugs19K/yr
  • mens rugs18K/yr

Reviews and returns

What reviews say buyers love and hate about Designer Rugs

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
40%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Rug is too small”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Designer Rugs questions

Answered from the same tracked data.