Designer Candles

Shoppers searched for this 933K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

933K

Growth, 90 days vs prior 90

+21.2%

Conversion, latest week

2.5%

Market size, estimated

$1.5Ma year

Peak month

December3.2× the quietest month

Top search term

diptyque300K searches a year

Listings sell for $63.44 on average, from $18.12 to $219.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $63.44 that is $32K to $48K a year per listing.

Average price

$63.44inside the $15 to $100 sweet spot

Price range

$18.12–$219.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$32K–$48K

Returns

1.6%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #982 within Candles. It carries 113 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

98%

Out of stock, average day

1.9%

Average rank

#982in Candles

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

113per listing

Listings tracked

59

17 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

13Amazon's first-year sales bar

Average brand age

51 months