Is descendants party supplies profitable to sell on Amazon United States?

The niche generates $60K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +42.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the descendants party supplies niche?

17 brands and 40 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in descendants party supplies?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.1%.

When does demand for descendants party supplies peak?

Demand peaks in Sep–Oct; the busiest month runs 2.6× the quietest.

What does it cost to enter the descendants party supplies niche?

Listings span $4.59–$39.32; the average listing price is $14.61 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.

descendants party supplies

Worth a look

Shows a thin review moat (355 avg reviews), but a small market ($60K/yr) keeps it on the watch list.

Review moat

Great355.26

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.61

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$4.59–$39.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+42.1%

90-day search growth — must beat 0% to launch

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$60K

$60K/yr · 119K searches

According to Flapen's Amazon United States niche tracking, descendants party supplies is a $60K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

descendants party supplies market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $58K–$73K; units × avg price
Conversion rate: 3.5%
Avg BSR: #3,945
Page quality: 0%
Prime: 100%
Sponsored: 59%
Out of stock: 10.8%
Avg brand age: 31 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

22%

Unique23%
Generic20%
karg14%
Disney11%
alotfs6%
UBOFUGS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +42.1% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.6×

Open Trend

Top descendants party supplies search terms

descendants party decorations74K/yr +51.7%2.8% conv.
descendants birthday decorations23K/yr +36.0%2.6% conv.
descendants party supplies8K/yr +46.5%2.3% conv.
descendants party7K/yr +42.5%1.6% conv.
descendants birthday7K/yr -24.7%2.6% conv.

All search terms

Top descendants party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Descendants Birthday Party Decoration Descendants Include Theme Birthday Banner Cake Topper Latex Balloons for Movie Fans Party Supplies

Generic$16.344.5★47 rev

Descendants Party Decorations for 16 - Bundle with Descendants Plates and Napkins Tablecloth Checklist - Birthday Party Supplies - Officially Licensed

Unique$19.484.8★26 rev

Cartoon Movie birthday party supplies Movie party including cake caps cupcake caps flags Latex Balloons for boys and girl themed birthday party supplies

karg$11.794.1★17 rev

Party Supplies5x3FT Cartoon Backdrop Movie Theme Happy Birthday Party Banner for Boys and Girls Movie Party Decoration

karg$10.874.7★11 rev

Swirl Hanging Decorations - 5 & 7 (Pack of 12) - Perfect for Themed Parties & Events Disney Descendants 3

Disney$6.994.7★716 rev

Newest

by launch date

40Pcs Descendant Birthday Party Supplies Plates Napkins Tableware Dinnerware for Kids Boys Girls Birthday Baby Shower

Zaprosze$13.850 rev

3mo ago

Allenjoy Enchanted Purple Castle Movie Party Decorations Set - 11 Piece Kit with 59x35 Backdrop 2 Headbands 8 Photo Booth Props Decor Supplies Favors for Girls Women Girlfriend Wife Sister

Allenjoy$19.840 rev

5mo ago

2 Pack 3.3x6.6ft Blue Purple Hot Pink Metallic Tinsel Foil Fringe Backdrop Door Streamers Butterfly Mermaid Girls Birthday Bridal Baby Shower Halloween Graduation Music Hunters Theme Party Decoration

Bcbast$7.8210 rev

8mo ago

50PCS Descendants Stickers Vinyl Aesthetics Stickers for Scrapbooking Diary Laptop Bumper Skateboard Water Bottle Computer Phone Cartoon Hard hat Car Sticker and Decals

UBOFUGS$6.9827 rev

9mo ago

Descendants Party Decorations for 16 - Bundle with Descendants Plates and Napkins Tablecloth Checklist - Birthday Party Supplies - Officially Licensed

Unique$19.4826 rev

11mo ago

What buyers say about descendants party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality”

Color16%

“Bright, vibrant and sturdy”

Advertised Vs Actual Product12%

“just as advertised”

Value For Money10%

“this covered large areas nicely for an affordable price”

Size-Overall7%

“Good size”

Gifting Purpose6%

“Great gift”

Brightness/Shine/Glow5%

“Great candle”

Adhesion/Stickiness4%

“Comes with adhesive on the top back”

Ease Of Use4%

“Easy to use”

Design-Overall3%

“High quality decorations”

What buyers complain about

Size-Overall26%

“narrow”

Durability18%

“These just fell apart before they could even be used”

Quality-Overall13%

“MADE VERY CHEAP”

Color8%

“Unfortunately the product photo makes it look darker than it is in person”

Functionality-Overall5%

“Would have went Well But.... No Good-Broken”

Adhesion/Stickiness5%

“couldnt glue it back on”

Value For Money3%

“costed me $3000 worth of surgery to get it out”

Advertised Vs Actual Product3%

“Item not same as product photo”

Strength3%

“I wish it was more sturdy”

Thickness3%

“Very thin”

Top return reasons

Color26%

Size-Overall17%

Value For Money16%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Durability4%

Material Quality4%