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Denim Comforter

Fail

Buyers convert on only 0.9% of searches, so Denim Comforter is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$55K/yr96K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
48%top-5 click share · 23 brands · 30 sellers

Flapen Score

Denim Comforter against its category

The dotted line is the Home & Kitchen average. Past it, Denim Comforter is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denim Comforter market on Amazon at a glance

Shoppers on Amazon United States searched for Denim Comforter 96K times last year and spent an estimated $55K. The top 5 brands take 62% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
0.9%
Market size, estimated
$55Ka year
Top search term
denim comforter15K searches a year

02 · Price

A sale here is worth $66.76.

Listings sell for $66.76 on average, from $25.93 to $257.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $66.76 that is $0 to $7K a year per listing.

Average price
$66.76inside the $15 to $100 sweet spot
Price range
$25.93–$257.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #456 within Comforters & Sets. It carries 2,888 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
13.9%
Average rank
#456in Comforters & Sets
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,888per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Denim Comforter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

30

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

48%

Top 20: 86%

Open market

33%

  • Brand 126%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Denim Comforter search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Denim Comforter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • denim comforter15K/yr
  • denim quilt11K/yr
  • denim bedding11K/yr
  • denim comforter queen12K/yr
  • denim comforter king10K/yr
  • denim duvet cover10K/yr
  • chambray comforter7K/yr
  • denim blue comforter6K/yr
  • denim duvet cover queen5K/yr
  • chambray bedding5K/yr

Reviews and returns

What reviews say buyers love and hate about Denim Comforter

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Color”
12%of negative reviews mention “Color”
5.5%of orders come back
“Its much darker”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Denim Comforter questions

Answered from the same tracked data.