demon slayer
Worth a lookShows a sweet-spot price point ($30.25 avg), but weak search conversion (0.4%) keeps it on the watch list.
Avg price
Incredible$30.25avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 8.4M searches
Review moat
Good535.14avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.51–$144.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, demon slayer is a $1.0M/yr Amazon United States market (8.4M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
demon slayer market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- $1.8M–$2.4M
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #2,797
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 67%
- Out of stock
- 10.3%
- Avg brand age
- 31 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
149
Top-5 brand share
62%
Top 20: 98%
Top-5 click share
45%
Top 20: 83%
Open market
32%
- Juejuezi34%
- HLDMYYXGS8%
- MLDVQJV8%
- SONGCHANGJEWELRY7%
- Funko6%
- Ultimate Legends6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 4.7×
Top demon slayer search terms
- demon slayer4.9M/yr
- demon slayer merch1.1M/yr
- demon slayer figure838K/yr
- nezuko303K/yr
- demon slayer plush201K/yr
- demon slayer figures166K/yr
- demon slayer action figures197K/yr
- demon slaye93K/yr
- demon slayer toys93K/yr
- demon slayer stuff60K/yr
Top demon slayer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Juejuezi Hooded Wearable Blanket Hoodie Throw Blanket Cloak Cosplay Costume Shawl Wrap Nap Quilt 160x100 cm/63x40in(Light Blue One Size)
Juejuezi$28.424.6★339 rev
Juejuezi Hooded Wearable Blanket Hoodie Throw Blanket Cloak Cosplay Costume Shawl Wrap Nap Quilt 160x100 cm/63x40in(Green One Size)
Juejuezi$28.404.6★339 rev
Demon Anime Figures Set 6.8in Characters for Anime Fans and Kids (6PCS)
HLDMYYXGS$36.143.5★51 rev
MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans (Rice Ball)
MLDVQJV$35.283.9★130 rev
Anime Kamado Tanjiro Hanafuda Earrings - Kimetsu No Yaiba Tanjiro Earrings - Cosplay Accessories for Womens (Tanjiro Acrylic Clip)
SONGCHANGJEWELRY$8.994.5★1,445 rev
Newest
by launch dateDemon Anime Figures Set 6.8in Characters for Anime Fans and Kids (6PCS)
HLDMYYXGS$36.1451 rev
YWOIHL Anime Style Backpack Set for Girls Cute Cartoon Backpack with Lunch Box Pencil Case School Bookbag for Teens (Black Pink)
YWOIHL$33.276 rev
VAMSII Anime Themed Gift Anime Inspired Crossbody Bag Animes Merch (Night DD MB)
VAMSII$14.9423 rev
Demon Anime Slayer Stickers for Kids 55PCS Demon Anime Slayer Stickers Hot Cartoon Vinyl Sticker for Water Bottle Laptop Phone Scrapbooking Journaling for Adults Teens for Party Supply Favor Decor
ZUIYIJIANGNAN$8.51266 rev
MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans (Rice Ball)
MLDVQJV$35.28130 rev
Trending
90-day click momentumDemon Anime Figures Set 6.8in Characters for Anime Fans and Kids (6PCS)
HLDMYYXGS$36.143.5★
A Library of Demon Slayerr Manga Volumes 1-23 Complete Box Set Volumes
Arikit$144.664.6★
MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans (Rice Ball)
MLDVQJV$35.283.9★
Norepios A Library of Slayerr of Damon Reading Toy 1-23 Complete Box Set Volume
Norepios$139.525.0★
Juejuezi Blanket Hoodie Cosplay Wearable Throw Blanket Hooded Cloak Cape Shawl Soft Pajamas Unisex(S FUG-Red)
Juejuezi$26.844.8★
What buyers say about demon slayer
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety”
“looks like the pictures”
“It was a gift”
“Amazing price”
“enjoys playing with it”
“Collectability 💯”
“fits me well”
“Comfortable”
“Very cute colors”
“Super soft blanket”
What buyers complain about
“Poor quality”
“Inaccurate Description”
“Colors were off”
“Broke quickly”
“stands don't fit”
“it was kind of expensive”
“Some of the parts are very easy to break off”
“Poorly made”
“Each figure is made of cheap plastic very flexible very bendy that's bad”
“Unfortunately, when he tried to adjust the pose, the arms fell off almost immediately”
Top return reasons
Common questions
- Is demon slayer profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 36 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the demon slayer niche?
- 22 brands and 149 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in demon slayer?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Color. The return rate is 1.6%.
- When does demand for demon slayer peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the demon slayer niche?
- Listings span $8.51–$144.66; the average listing price is $30.25 (sweet spot $15–$100). The average incumbent carries 535 reviews — the moat a new listing must climb.