Demon Slayer
MaybeProducts sell for $30.25 on average, inside the sweet spot. But buyers convert on only 0.4% of searches, so Demon Slayer is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 4954
- Market size
- $1.0M/yr8.4M searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 45%top-5 click share · 22 brands · 149 sellers
Flapen Score
Demon Slayer against its category
The dotted line is the Home & Kitchen average. Past it, Demon Slayer is stronger. Inside it, weaker.
Market
The Demon Slayer market on Amazon at a glance
Shoppers on Amazon United States searched for Demon Slayer 8.4M times last year and spent an estimated $1.0M. The top 5 brands take 62% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 8.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 8.4M
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $1.0Ma year
- Peak month
- December4.7× the quietest month
- Top search term
- demon slayer4.9M searches a year
02 · Price
A sale here is worth $30.25.
Listings sell for $30.25 on average, from $8.51 to $144.66. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $30.25 that is $15K to $23K a year per listing.
- Average price
- $30.25inside the $15 to $100 sweet spot
- Price range
- $8.51–$144.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $15K–$23K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #2,797 within Wearable Blankets. It carries 535 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 97%
- Out of stock, average day
- 10.3%
- Average rank
- #2,797in Wearable Blankets
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 535per listing
- Listings tracked
- 36
04 · Newcomers
6 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Demon Slayer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Juejuezi Hooded Wearable Blanket Hoodie Throw Blanket Cloak Cosplay Costume Shawl Wrap Nap Quilt 160x100 cm/63x40in(Light Blue One Size)
- Price
- $28.42
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 3y ago

Juejuezi Hooded Wearable Blanket Hoodie Throw Blanket Cloak Cosplay Costume Shawl Wrap Nap Quilt 160x100 cm/63x40in(Green One Size)
- Price
- $28.40
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 3y ago

Demon Anime Figures Set 6.8in Characters for Anime Fans and Kids (6PCS)
- Price
- $36.14
- Rating
- 3.5/5
- Reviews
- 51
- Age
- 4mo ago

MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans (Rice Ball)
- Price
- $35.28
- Rating
- 3.9/5
- Reviews
- 130
- Age
- 10mo ago

Anime Kamado Tanjiro Hanafuda Earrings - Kimetsu No Yaiba Tanjiro Earrings - Cosplay Accessories for Womens (Tanjiro Acrylic Clip)
- Price
- $8.99
- Rating
- 4.5/5
- Reviews
- 1,445
- Age
- 6y ago
Trending
estimated 90-day click momentum
Demon Anime Figures Set 6.8in Characters for Anime Fans and Kids (6PCS)
- Price
- $36.14
- Rating
- 3.5/5
- Reviews
- 51
- Age
- 4mo ago

A Library of Demon Slayerr Manga Volumes 1-23 Complete Box Set Volumes
- Price
- $144.66
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago

MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans (Rice Ball)
- Price
- $35.28
- Rating
- 3.9/5
- Reviews
- 130
- Age
- 10mo ago

Norepios A Library of Slayerr of Damon Reading Toy 1-23 Complete Box Set Volume
- Price
- $139.52
- Rating
- 5.0/5
- Reviews
- 30
- Age
- 1y ago

Juejuezi Blanket Hoodie Cosplay Wearable Throw Blanket Hooded Cloak Cape Shawl Soft Pajamas Unisex(S FUG-Red)
- Price
- $26.84
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago
Newest
by launch date
Demon Anime Figures Set 6.8in Characters for Anime Fans and Kids (6PCS)
- Price
- $36.14
- Rating
- 3.5/5
- Reviews
- 51
- Age
- 4mo ago

YWOIHL Anime Style Backpack Set for Girls Cute Cartoon Backpack with Lunch Box Pencil Case School Bookbag for Teens (Black Pink)
- Price
- $33.27
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago

VAMSII Anime Themed Gift Anime Inspired Crossbody Bag Animes Merch (Night DD MB)
- Price
- $14.94
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 6mo ago

Demon Anime Slayer Stickers for Kids 55PCS Demon Anime Slayer Stickers Hot Cartoon Vinyl Sticker for Water Bottle Laptop Phone Scrapbooking Journaling for Adults Teens for Party Supply Favor Decor
- Price
- $8.51
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 10mo ago

MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans (Rice Ball)
- Price
- $35.28
- Rating
- 3.9/5
- Reviews
- 130
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
149
Est. top-5 brand share
62%
Top 20: 98%
Est. top-5 click share
45%
Top 20: 83%
Open market
32%
- Juejuezi34%
- HLDMYYXGS8%
- MLDVQJV8%
- SONGCHANGJEWELRY7%
- Funko6%
- Ultimate Legends6%
Demand
Demon Slayer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Demon Slayer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- demon slayer4.9M/yr
- demon slayer merch1.1M/yr
- demon slayer figure838K/yr
- nezuko303K/yr
- demon slayer plush201K/yr
- demon slayer figures166K/yr
- demon slayer action figures197K/yr
- demon slaye93K/yr
- demon slayer toys93K/yr
- demon slayer stuff60K/yr
Reviews and returns
What reviews say buyers love and hate about Demon Slayer
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Demon Slayer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









