Skip to content

Deep Pocket Queen Mattress Cover

Fail

The average product has 15,397 reviews to catch up to, so Deep Pocket Queen Mattress Cover is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$84K/yr79K searches / yr
90-day growth
+46.9%search demand this quarter
Competition
52%top-5 click share · 11 brands · 19 sellers

Flapen Score

Deep Pocket Queen Mattress Cover against its category

The dotted line is the Home & Kitchen average. Past it, Deep Pocket Queen Mattress Cover is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deep Pocket Queen Mattress Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Deep Pocket Queen Mattress Cover 79K times last year and spent an estimated $84K. The top 5 brands take 88% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+46.9%
Conversion, latest week
2.5%
Market size, estimated
$84Ka year
Peak month
August1.6× the quietest month
Top search term
bedsure mattress topper17K searches a year

02 · Price

A sale here is worth $41.74.

Listings sell for $41.74 on average, from $19.34 to $133.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $41.74 that is $0 to $4K a year per listing.

Average price
$41.74inside the $15 to $100 sweet spot
Price range
$19.34–$133.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #73 within Mattress Pads & Toppers. It carries 15,397 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#73in Mattress Pads & Toppers
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
15,397per listing
Listings tracked
27

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Deep Pocket Queen Mattress Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

19

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

9%

  • Brand 154%
  • Brand 216%
  • Brand 312%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Deep Pocket Queen Mattress Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Deep Pocket Queen Mattress Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bedsure mattress topper17K/yr
  • air mattress cover15K/yr
  • bedsure mattress protector9K/yr
  • bedsure mattress pad10K/yr
  • air mattress cover queen7K/yr
  • air mattress protector6K/yr
  • air mattress accessories7K/yr
  • air mattress protector from cats4K/yr
  • cat proof air mattress cover3K/yr

Reviews and returns

What reviews say buyers love and hate about Deep Pocket Queen Mattress Cover

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Thickness”
2.0%of orders come back
“Not as thick as you think”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Deep Pocket Queen Mattress Cover questions

Answered from the same tracked data.