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Deep Pocket Mattress Protector Queen

Maybe

Products sell for $25.87 on average, inside the sweet spot. But the average product has 33,096 reviews to catch up to, so Deep Pocket Mattress Protector Queen is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$277K/yr126K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
63%top-5 click share · 13 brands · 20 sellers

Flapen Score

Deep Pocket Mattress Protector Queen against its category

The dotted line is the Home & Kitchen average. Past it, Deep Pocket Mattress Protector Queen is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deep Pocket Mattress Protector Queen market on Amazon at a glance

Shoppers on Amazon United States searched for Deep Pocket Mattress Protector Queen 126K times last year and spent an estimated $277K. The top 5 brands take 81% of clicks. Demand peaks in Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
8.5%
Market size, estimated
$277Ka year
Peak month
July1.7× the quietest month
Top search term
bedlore waterproof mattress protector25K searches a year

02 · Price

A sale here is worth $25.87.

Listings sell for $25.87 on average, from $11.36 to $43.42. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $25.87 that is $13K to $19K a year per listing.

Average price
$25.87inside the $15 to $100 sweet spot
Price range
$11.36–$43.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$13K–$19K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Mattress Protectors & Encasements. It carries 33,096 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Mattress Protectors & Encasements
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
33,096per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Deep Pocket Mattress Protector Queen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

20

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

16%

  • Brand 157%
  • Brand 214%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 16%)

Demand

Deep Pocket Mattress Protector Queen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Deep Pocket Mattress Protector Queen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bedlore waterproof mattress protector25K/yr
  • deep pocket queen mattress protector18K/yr
  • deep pocket mattress protector queen17K/yr
  • queen mattress protector deep pockets17K/yr
  • queen deep pocket mattress protector12K/yr
  • queen size extra deep 18-24 pocket waterproof mattress protector11K/yr
  • deep queen mattress protector7K/yr
  • bedlore mattress protector5K/yr
  • deep mattress protector queen4K/yr
  • mattress protector queen deep pockets4K/yr

Reviews and returns

What reviews say buyers love and hate about Deep Pocket Mattress Protector Queen

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Water Resistance”
1.5%of orders come back
“NOT WATERPROOF”
A buyer, on “Water Resistance”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Deep Pocket Mattress Protector Queen questions

Answered from the same tracked data.