Deep Frying Pan with Lid

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $421K a year.

Searches, last 12 months

304K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

2.6%

Market size, estimated

$421Ka year

Peak month

December2.3× the quietest month

Top search term

deep skillet with lid38K searches a year

Listings sell for $52.15 on average, from $18.04 to $194.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $52.15 that is $5K to $13K a year per listing.

Average price

$52.15inside the $15 to $100 sweet spot

Price range

$18.04–$194.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

3.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #58 within Pots & Pans. It carries 5,001 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

98%

Out of stock, average day

5.5%

Average rank

#58in Pots & Pans

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

5,001per listing

Listings tracked

47

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months