deep bowls
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.61avg listing price — sweet spot $15–$100
Price range
Great$11.12–$64.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 773K searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,535.68avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deep bowls is a $1.1M/yr Amazon United States market (773K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
deep bowls market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $978K–$1.3M
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
129
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
0%
- Corelle100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +2.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×
Top deep bowls search terms
- corelle bowls227K/yr
- corelle bowl199K/yr
- corelle serving bowls46K/yr
- corelle soup bowls65K/yr
- corningware bowls34K/yr
- corelle vitrelle bowls22K/yr
- corelle cereal bowls25K/yr
- correll bowls22K/yr
- corelle bowls set of 621K/yr
- deep cereal bowls15K/yr
Top deep bowls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Corelle Vitrelle 28-oz Soup/Cereal Bowls Set of 6 Chip & Crack Resistant Dinnerware Bowls for Soup Ramen Cereal and More Triple Layer Glass Winter Frost White
Corelle$36.404.9★3,413 rev
Corelle 4-Pc Versa Bowls for Pasta Salad and More Service for 4 Durable and Eco-Friendly 30-Oz Compact Stack Bowl Set Microwave and Dishwasher Safe White
Corelle$26.894.8★4,380 rev
![Winter Frost Serving Bowl [Set of 3] 3](https://m.media-amazon.com/images/I/21DAsEzmX2L.jpg)
Winter Frost Serving Bowl [Set of 3] 3
Corelle$33.664.9★134 rev
Corelle Livingware Set of 3 Winter Frost White 28 oz Vitrelle Glass Soup & Cereal Bowls Chip-Resistant Microwave & Dishwasher Safe Everyday Bowls
Corelle$24.164.8★171 rev
Corelle Vitrelle Glass 6-PC Bowls Set For Soup Cereal & Dessert Chip-Resistant & Lightweight Bowl Dinnerware Set Red Banded 28 OZ
Corelle$39.364.7★529 rev
Newest
by launch date
Corelle 6-Piece 18oz Round Bowls Vitrelle Triple Layer Glass Perfect for Soup Cereal and Snacks Lightweight Chip and Scratch Resistant Microwave and Dishwasher Safe Botanical Stripes
Corelle$39.21188 rev
Corelle Vitrelle Glass 6-PC Bowls Set For Soup Cereal & Dessert Chip-Resistant & Lightweight Bowl Dinnerware Set Red Banded 28 OZ
Corelle$39.36529 rev
Corelle Vitrelle 28-oz Soup/Cereal Bowls Set of 6 Chip & Crack Resistant Dinnerware Bowls for Soup Ramen Cereal and More Triple Layer Glass Winter Frost White
Corelle$36.403,413 rev
Corelle Vitrelle 4-Pieces 18-Oz Soup/Cereal Bowls Chip & Crack Resistant Glass Dinnerware Set Bowls Winter Frost White
Corelle$21.16543 rev
Corelle 12-1/4-Inch Serving Platter Winter Frost White - 2-Pack with 2-Quart Serving Bowl Winter Frost White 2PK - Set of 4
Corelle$64.36401 rev
Trending
90-day click momentum
Corelle Vitrelle 2-PC Large 1-Qt Glass Serving Bowl Crack and Chip Resistant Square Serving Trays White
Corelle$11.124.7★
Corelle Winter Frost White Small Dessert Bowls - 10 oz - Set of 6 Bowls
Corelle$27.794.6★
Corelle 4-Pc Versa Bowls for Pasta Salad and More Service for 4 Durable and Eco-Friendly 30-Oz Compact Stack Bowl Set Microwave and Dishwasher Safe White
Corelle$26.894.8★
![Livingware 18 oz. Country Cottage Soup/Cereal Bowl [Set of 6]](https://m.media-amazon.com/images/I/31+7urUlLNL.jpg)
Livingware 18 oz. Country Cottage Soup/Cereal Bowl [Set of 6]
Corelle$31.054.6★
Winter Frost Serving Bowl [Set of 3] 3
Corelle$33.664.9★
What buyers say about deep bowls
What buyers praise and complain about, mined from review topics.What buyers love
“Handy size”
“The build quality is excellent”
“They never break”
“Great long-lasting light weight bowls”
“Washes beautifully”
“They are handy”
“Exactly as described”
“Holds up well in dishwasher and versatile”
“They stack well”
“Good value”
What buyers complain about
“Lids dont fit”
“High-quality overpriced from the seller”
“A little expensive”
“they are not durable”
“Not as deep as I thought”
“less than ceramic”
“I don't really like the color of the stripe”
“Dishes had a layer of greasy”
“One star for the blatant false advertisement”
“we cannot countenance the design of these bowls”
Top return reasons
Common questions
- Is deep bowls profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 22 tracked products. 90-day search growth is +2.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the deep bowls niche?
- 1 brands and 129 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in deep bowls?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 3.0%.
- When does demand for deep bowls peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the deep bowls niche?
- Listings span $11.12–$64.36; the average listing price is $32.61 (sweet spot $15–$100). The average incumbent carries 2,536 reviews — the moat a new listing must climb.