Decorative Jar
FailShoppers spend an estimated $36K a year here, so Decorative Jar is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $36K/yr246K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 24%top-5 click share · 66 brands · 98 sellers
Flapen Score
Decorative Jar against its category
The dotted line is the Home & Kitchen average. Past it, Decorative Jar is stronger. Inside it, weaker.
Market
The Decorative Jar market on Amazon at a glance
Shoppers on Amazon United States searched for Decorative Jar 246K times last year and spent an estimated $36K. The top 5 brands take 28% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 246K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $36Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- decorative mason jars33K searches a year
02 · Price
A sale here is worth $18.60.
Listings sell for $18.60 on average, from $5.64 to $45.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.60 that is $0 to $2K a year per listing.
- Average price
- $18.60inside the $15 to $100 sweet spot
- Price range
- $5.64–$45.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #169 within Canning. It carries 1,652 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #169in Canning
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 1,652per listing
- Listings tracked
- 85
04 · Newcomers
10 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Decorative Jar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
66 falling
Sellers
98
Top-5 brand share
28%
Top 20: 67%
Top-5 click share
24%
Top 20: 54%
Open market
68%
- Brand 19%
- Brand 27%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Decorative Jar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Decorative Jar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- decorative mason jars33K/yr
- cute containers38K/yr
- decorative containers22K/yr
- cute mason jars20K/yr
- cute container15K/yr
- cute containers with lids9K/yr
- decorative jars for home decor13K/yr
- decorative container10K/yr
- small decorative jar9K/yr
- small decorative jars with lids10K/yr
Reviews and returns
What reviews say buyers love and hate about Decorative Jar
We read the reviews and the return reasons for every product selling here.
“It's small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Decorative Jar questions
Answered from the same tracked data.









