Decorative Folding Fans

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months

356K

Growth, 90 days vs prior 90

+48.2%

Conversion, latest week

2.6%

Market size, estimated

$151Ka year

Peak month

July3.4× the quietest month

Top search term

japanese fan87K searches a year

Listings sell for $15.98 on average, from $4.85 to $67.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $15.98 that is $2K to $4K a year per listing.

Average price

$15.98inside the $15 to $100 sweet spot

Price range

$4.85–$67.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.6%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,030 within Decorative Folding Fans. It carries 915 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

0.4%

Average rank

#1,030in Decorative Folding Fans

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

915per listing

Listings tracked

81

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months