Decorative Candles

Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

664K

Growth, 90 days vs prior 90

-13.2%

Conversion, latest week

6.0%

Market size, estimated

$1.8Ma year

Peak month

December2.7× the quietest month

Top search term

nest candle319K searches a year

Listings sell for $44.83 on average, from $19.45 to $81.90. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $44.83 that is $34K to $45K a year per listing.

Average price

$44.83inside the $15 to $100 sweet spot

Price range

$19.45–$81.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$34K–$45K

Returns

1.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #336 within Candles. It carries 1,268 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

98%

Out of stock, average day

10.1%

Average rank

#336in Candles

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,268per listing

Listings tracked

47

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months