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Decorative Beads Home Decor

Fail

Shoppers spend an estimated $61K a year here, so Decorative Beads Home Decor is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$61K/yr144K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
57%top-5 click share · 19 brands · 23 sellers

Flapen Score

Decorative Beads Home Decor against its category

The dotted line is the Home & Kitchen average. Past it, Decorative Beads Home Decor is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decorative Beads Home Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Decorative Beads Home Decor 144K times last year and spent an estimated $61K. The top 5 brands take 58% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
4.2%
Market size, estimated
$61Ka year
Top search term
wooden beads decor21K searches a year

02 · Price

A sale here is worth $10.06.

Listings sell for $10.06 on average, from $6.03 to $25.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.06 that is $3K to $5K a year per listing.

Average price
$10.06under the $15 to $100 sweet spot
Price range
$6.03–$25.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,191 within Tassels. It carries 2,752 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#2,191in Tassels
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
2,752per listing
Listings tracked
23

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Decorative Beads Home Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

23

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

35%

  • Brand 122%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Decorative Beads Home Decor search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Decorative Beads Home Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden beads decor21K/yr
  • decorative beads home decor27K/yr
  • beads decor13K/yr
  • wood beads decor11K/yr
  • decor beads11K/yr
  • wood bead garland decor7K/yr
  • beaded decor7K/yr
  • decorative wooden beads7K/yr
  • bead decor7K/yr
  • wooden bead garland decor4K/yr

Reviews and returns

What reviews say buyers love and hate about Decorative Beads Home Decor

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Small beads”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Decorative Beads Home Decor questions

Answered from the same tracked data.