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Decanter Tags

Fail

Shoppers spend an estimated $35K a year here, so Decanter Tags is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$35K/yr40K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
39%top-5 click share · 17 brands · 23 sellers

Flapen Score

Decanter Tags against its category

The dotted line is the Home & Kitchen average. Past it, Decanter Tags is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decanter Tags market on Amazon at a glance

Shoppers on Amazon United States searched for Decanter Tags 40K times last year and spent an estimated $35K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
4.3%
Market size, estimated
$35Ka year
Peak month
December2.4× the quietest month
Top search term
decanter labels14K searches a year

02 · Price

A sale here is worth $19.91.

Listings sell for $19.91 on average, from $5.89 to $59.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.91 that is $0 to $2K a year per listing.

Average price
$19.91inside the $15 to $100 sweet spot
Price range
$5.89–$59.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #20,187 within Bar Tools & Drinkware. It carries 89 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#20,187in Bar Tools & Drinkware
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
89per listing
Listings tracked
31

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Decanter Tags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

23

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

39%

Top 20: 88%

Open market

22%

  • Brand 125%
  • Brand 215%
  • Brand 313%
  • Brand 412%
  • Brand 56%
  • Brand 65%

Demand

Decanter Tags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Decanter Tags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decanter labels14K/yr
  • decanter tags15K/yr
  • liquor bottle labels5K/yr
  • liquor decanter tags5K/yr
  • decanter labels for alcohol1K/yr

Reviews and returns

What reviews say buyers love and hate about Decanter Tags

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Strength”
3.6%of orders come back
“Too delicate”
A buyer, on “Strength”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Decanter Tags questions

Answered from the same tracked data.