Skip to content

Death to My 30s

Fail

Shoppers spend an estimated $42K a year here, so Death to My 30s is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$42K/yr98K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
34%top-5 click share · 32 brands · 35 sellers

Flapen Score

Death to My 30s against its category

The dotted line is the Home & Kitchen average. Past it, Death to My 30s is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Death to My 30s market on Amazon at a glance

Shoppers on Amazon United States searched for Death to My 30s 98K times last year and spent an estimated $42K. The top 5 brands take 44% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
2.9%
Market size, estimated
$42Ka year
Peak month
October3.0× the quietest month
Top search term
death to my 30s birthday decorations38K searches a year

02 · Price

A sale here is worth $14.55.

Listings sell for $14.55 on average, from $6.43 to $40.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.55 that is $0 to $1K a year per listing.

Average price
$14.55under the $15 to $100 sweet spot
Price range
$6.43–$40.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #4,755 within Party Packs. It carries 137 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
9.2%
Average rank
#4,755in Party Packs
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
137per listing
Listings tracked
45

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Death to My 30s products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

35

Top-5 brand share

44%

Top 20: 86%

Top-5 click share

34%

Top 20: 76%

Open market

52%

  • Brand 117%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Death to My 30s search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Death to My 30s search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • death to my 30s birthday decorations38K/yr
  • death to my 30s22K/yr
  • rip 30s birthday decorations14K/yr
  • rip to my 30s10K/yr
  • rip 30s8K/yr
  • rip to my 30s birthday decorations6K/yr

Reviews and returns

What reviews say buyers love and hate about Death to My 30s

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Quality-Overall”
3.2%of orders come back
“the quality control could use improvement”
A buyer, on “Quality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Death to My 30s questions

Answered from the same tracked data.