Dear Mom Blanket

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +177.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

23K

Growth, 90 days vs prior 90

+177.3%

Conversion, latest week

1.8%

Market size, estimated

$12Ka year

Peak month

December8.7× the quietest month

Top search term

mama blanket14K searches a year

Listings sell for $27.38 on average, from $12.22 to $54.14. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $27.38 that is $0 to $3K a year per listing.

Average price

$27.38inside the $15 to $100 sweet spot

Price range

$12.22–$54.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #2,281 within Throws. It carries 962 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

82%

Out of stock, average day

18.7%

Average rank

#2,281in Throws

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

962per listing

Listings tracked

57

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

21 months