day of the dead figurines
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.54avg listing price — sweet spot $15–$100
Review moat
Great205avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.81–$76.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 138K searches
According to Flapen's Amazon United States niche tracking, day of the dead figurines is a $34K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
day of the dead figurines market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $32K–$43K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #7,076
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 81%
- Out of stock
- 27.3%
- Avg brand age
- 31 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
65
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
34%
Top 20: 80%
Open market
31%
- SUMMIT COLLECTION22%
- Pacific Giftware19%
- Lemax8%
- Funko8%
- LemonRoad6%
- JORAE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 20.2×
Top day of the dead figurines search terms
- day of the dead figurines68K/yr
- catrinas mexicanas24K/yr
- dia de los muertos figurines33K/yr
- mexican halloween decor5K/yr
- dia de los muertos wreath7K/yr
Top day of the dead figurines products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dia De Los Muertos Vigil
Lemax$18.153.6★196 rev
Day of The Dead Skeleton Couple Holding Hands Figurine
SUMMIT COLLECTION$22.774.6★419 rev
YTC Summit International Purple Fascinator Hat Skeleton Lady Day of The Dead Dia de Los Muertos Figurine
Pacific Giftware$22.464.7★124 rev
JORAE Skeletons Statue Mariachi Band Skull Halloween Figurines Home Decorative Set of 4 Day of The Dead Collectible Folk Musician Players 5.5In
JORAE$23.974.7★91 rev
Day of The Dead Dod Blue Lady Figurine
SUMMIT COLLECTION$22.114.7★224 rev
Newest
by launch date
LemonRoad Day-of-the-Dead Couple Skeleton Figurines Halloween Wedding Cake Topper Skeleton Bride and Groom Dia De Los Muertos Figurines Wedding Decor Gothic Resin Statues(Gentle)
LemonRoad$9.415 rev
LemonRoad Day-of-the-Dead Couple Skeleton Figurines Halloween Wedding Cake Topper Skeleton Bride and Groom Dia De Los Muertos Figurines Wedding Decor Gothic Resin Statues(Standing)
LemonRoad$18.1918 rev
Funko Pop! Icon: Dia De Los Muertos - La Catrina (Azul) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors
Funko$14.12142 rev
Funko POP! Icon: Dia De Los Muertos - Concha
Funko$13.50152 rev
Wesiti 12 Pcs Day of The Dead Table Decorations Wooden Mexican Dia De Los Muertos Altar Centerpiece Halloween Sugar Skull Table Topper Decor Skeleton for Mexican Fiesta Tiered Tray Decor Party Favor
Wesiti$18.74162 rev
Trending
90-day click momentum
Male Skeleton Skull Black Mariachi Band Violin Statue
SUMMIT COLLECTION$19.514.7★
SUMMIT COLLECTION Gifts El Borracho Skeleton Holding Liqour Bottle Resin Figurine Home Decor 6 H
SUMMIT COLLECTION$22.494.2★
Sugar Skull Couple Statue Sugar Skull Decor Day of The Dead Decorations Resin Skulls Sculptures Home Decor Dia De Los Muertos Decor Halloween Adorable Skulls Figurines Gifts for Women (Couple)
YOWOY$13.424.6★
YTC 3.5 Inch Day of The Dead Boracho Sitting by A Cactus Figurine
SUMMIT COLLECTION$26.814.6★
DWK - Amor Por Vida - Collectible Hand-Painted Day of The Dead Dancing Skeleton Couple Halloween Gothic Lovers Romantic Bride & Groom Figurine Wedding Statuette 6.5-inch
DWK$22.064.8★
What buyers say about day of the dead figurines
What buyers praise and complain about, mined from review topics.What buyers love
“Well made item”
“the perfect size”
“Absolutely great item at great price that fits the art I have”
“As described”
“Beautiful colors”
“Gift”
“cute figurine”
“Great price”
“Easy to use and durable”
“Perfect for any Day of the Dead collection”
What buyers complain about
“Its bigger than I anticipated”
“Not painted like photos”
“dont expect them to look like the photos provided”
“The only problem was the weight”
Top return reasons
Common questions
- Is day of the dead figurines profitable to sell on Amazon United States?
- The niche generates $34K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the day of the dead figurines niche?
- 22 brands and 65 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in day of the dead figurines?
- Top complaints mined from reviews: Size-Overall, Paint Quality, Advertised Vs Actual Product. The return rate is 2.3%.
- When does demand for day of the dead figurines peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 20.2× the quietest.
- What does it cost to enter the day of the dead figurines niche?
- Listings span $7.81–$76.95; the average listing price is $21.54 (sweet spot $15–$100). The average incumbent carries 205 reviews — the moat a new listing must climb.