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Day and Night Privacy Window Film

Fail

Shoppers spend an estimated $61K a year here, so Day and Night Privacy Window Film is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$61K/yr255K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
59%top-5 click share · 13 brands · 22 sellers

Flapen Score

Day and Night Privacy Window Film against its category

The dotted line is the Home & Kitchen average. Past it, Day and Night Privacy Window Film is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Day and Night Privacy Window Film market on Amazon at a glance

Shoppers on Amazon United States searched for Day and Night Privacy Window Film 255K times last year and spent an estimated $61K. The top 5 brands take 74% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
1.9%
Market size, estimated
$61Ka year
Peak month
March1.5× the quietest month
Top search term
day and night privacy window film53K searches a year

02 · Price

A sale here is worth $12.27.

Listings sell for $12.27 on average, from $5.82 to $40.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.27 that is $3K to $6K a year per listing.

Average price
$12.27under the $15 to $100 sweet spot
Price range
$5.82–$40.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #24 within Window Treatments. It carries 16,934 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#24in Window Treatments
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
16,934per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Day and Night Privacy Window Film products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

21%

  • Brand 121%
  • Brand 217%
  • Brand 316%
  • Brand 411%
  • Brand 59%
  • Brand 65%

Demand

Day and Night Privacy Window Film search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Day and Night Privacy Window Film search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • day and night privacy window film53K/yr
  • mirror window film58K/yr
  • mirrored window film39K/yr
  • mirror window tint24K/yr
  • one way mirror film24K/yr
  • mirror film for glass windows21K/yr
  • mirror tint for glass door10K/yr
  • reflective mirror film7K/yr
  • mirrored window tint6K/yr
  • mirror glass film4K/yr

Reviews and returns

What reviews say buyers love and hate about Day and Night Privacy Window Film

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Adhesion/Stickiness”
3.1%of orders come back
“Doesn't stick well”
A buyer, on “Adhesion/Stickiness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Day and Night Privacy Window Film questions

Answered from the same tracked data.